Especially in the age of AI, transformation is coming for every company. Rachita Sundar, CFO of the cloud-based experience management platform Qualtrics, has seen this firsthand, having worked for SaaS giants like HubSpot and Microsoft amid rapid change. “One of the lessons I took is that a company is always transforming,” she says. “As a CFO, what it means for you and what’s most important for you to understand is capital allocation.