Write for Advertising Age. Opinions expressed here don't necessarily reflect those of Ad Age, or, particularly in cases of retweets and sarcasm, even myself.

P&G Delivers Sales Surprise Driven In Part By E-Commerce

adage.com — Procter & Gamble Co. today solved the mystery behind a series of disappointing top-line results from household and personal-care marketers, posting an upside surprise with 3% organic sales growth for last quarter despite retail scanner data that pointed to much flatter growth.

Better Business Bureaus Add Native Advertising to Code

adage.com — The Council of Better Business Bureaus has adopted new standards for native advertising, essentially applying Federal Trade Commission standards to millions of small local businesses dealt with by 112 BBB chapters in the U.S. and Canada. The move adds a new section - 39 - to the revised Code of Advertising adopted by the group last year.

How Storytelling Training Helped Georgia-Pacific Build Sales

adage.com — As chief marketing officer of Koch Industries' Georgia-Pacific Corp., Douwe Bergsma has brought on Droga5, Deutsch, Cutwater, the Martin Agency and most recently VaynerMedia to rework the marketing across eight brands. But along with that, he's taught his entire marketing department about storytelling with the help of Character LLC in a process that includes improv training.

Pritchard's ANA Priorities: Quality, Equality, Transparency

adage.com — Procter & Gamble Co. Chief Brand Officer Marc Pritchard took over as chairman of the Association of National Advertisers officially on Friday, outlining his priorities at the group's Masters of Marketing conference in Orlando. McDonald's CMO Deborah Wahl takes over for Mr. Pritchard as vice chair, putting her in line to likely chair the group starting in 2018.

Verizon's Scotti Blames Lazy Marketers for Agency Woes

adage.com — The ad agency model isn't broken, but many marketers are doing their best to screw it up, and they often make their agencies more dysfunctional by forcing integration or constantly pitting them against each other.

P&G's Pritchard: Time to Cut the Crap, and Agency Pressure

adage.com — ANA Annual Meeting 2016 Too many marketers, Procter & Gamble Co. included, have gotten caught in a content "crap trap," and one way out may be to start treating agencies better, according to Procter & Gamble Co. Chief Brand Officer Marc Pritchard. Mr. Pritchard has talked about P&G's crap-to-craft journey a few times this year, including at Cannes.

Little Rebels Save Christmas in Duracell's "Rogue One"-Themed Holiday Ad

creativity-online.com — Duracell has launched a sequel ad in its partnership with Star Wars, with a 60-second ad tied to the Dec. 16 release of "Rogue One" and a tie-in to a charitable sponsorship of Children's Miracle Network.

Walmart's Vudu Launches Free Ad-Supported Video Streaming

adage.com — Walmart is getting deeper into the media business, launching a free, ad-supported video-on-demand service, Vudu Movies on Us, offering high-definition feature films and TV titles in 1080p high definition with pre- and mid-roll advertising. The service available across devices will initially include such titles as "Mad Max," "True Grit," "Abduction" and "School of Rock."

Marketers Embrace Facebook, Google Missionaries

adage.com — The Two Already Dominate Digital Media, and Play Growing Role With Brands The Association of National Advertisers convenes this week at a time of domination by Google and Facebook in digital media.

Intel Enlists Michael Phelps to Sink Slow Computers

creativity-online.com — Intel has a new explanation for the famous scowling "Phelps face" from last summer's Olympics --inadequate processing power. That's the basis for a new series of ads pairing the world's fastest swimmer with the world's slowest computer, and with Jim Parsons of "Big Bang Theory" and Intel fame.
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Oct 24, 2016

Important legal question: Can you sue if a gut buster fails to bust your gut?  https://twitter.com/consumerist/status/790721574739578880 

Oct 21, 2016

Every Democratic campaign gets free list of possible campaign slogans from BSG, courtesy of WikiLeaks  http://adage.com/article/campaign-trail/84-rejected-clinton-campaign-slogans-courtesy-wikileaks/306358/ 

Oct 20, 2016

Tyler Mathisen: debates didn't change minds. But he's changed the ANA forever by breaking the whacky socks barrier. #ANAMasters https://t.co/WA62NmQs7p

Oct 19, 2016

Just a thought: Should Samsung get into the hoverboard business?

Sep 30, 2016

There's an actual one-day symposium at University of Kentucky on writing about craft beer, with a brewery crawl. https://t.co/Hlr4RajgIR https://t.co/YckzNX2FQ1

Sep 30, 2016

@bharat_n_anand @raju @randomhouse It would be interesting to see how Craigslist would have done with "connectivity" but paid ads.

Sep 29, 2016

RT @Disney: A caffeine creation of your wildest nightmares. Happy #NationalCoffeeDay! ☕️ https://t.co/pbeP41oiri

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