Procter & Gamble Co. today solved the mystery behind a series of disappointing top-line results from household and personal-care marketers, posting an upside surprise with 3% organic sales growth for last quarter despite retail scanner data that pointed to much flatter growth.
The Council of Better Business Bureaus has adopted new standards for native advertising, essentially applying Federal Trade Commission standards to millions of small local businesses dealt with by 112 BBB chapters in the U.S. and Canada. The move adds a new section - 39 - to the revised Code of Advertising adopted by the group last year.
As chief marketing officer of Koch Industries' Georgia-Pacific Corp., Douwe Bergsma has brought on Droga5, Deutsch, Cutwater, the Martin Agency and most recently VaynerMedia to rework the marketing across eight brands. But along with that, he's taught his entire marketing department about storytelling with the help of Character LLC in a process that includes improv training.
Procter & Gamble Co. Chief Brand Officer Marc Pritchard took over as chairman of the Association of National Advertisers officially on Friday, outlining his priorities at the group's Masters of Marketing conference in Orlando. McDonald's CMO Deborah Wahl takes over for Mr. Pritchard as vice chair, putting her in line to likely chair the group starting in 2018.
The ad agency model isn't broken, but many marketers are doing their best to screw it up, and they often make their agencies more dysfunctional by forcing integration or constantly pitting them against each other.
ANA Annual Meeting 2016 Too many marketers, Procter & Gamble Co. included, have gotten caught in a content "crap trap," and one way out may be to start treating agencies better, according to Procter & Gamble Co. Chief Brand Officer Marc Pritchard. Mr. Pritchard has talked about P&G's crap-to-craft journey a few times this year, including at Cannes.
Duracell has launched a sequel ad in its partnership with Star Wars, with a 60-second ad tied to the Dec. 16 release of "Rogue One" and a tie-in to a charitable sponsorship of Children's Miracle Network.
Walmart is getting deeper into the media business, launching a free, ad-supported video-on-demand service, Vudu Movies on Us, offering high-definition feature films and TV titles in 1080p high definition with pre- and mid-roll advertising. The service available across devices will initially include such titles as "Mad Max," "True Grit," "Abduction" and "School of Rock."
The Two Already Dominate Digital Media, and Play Growing Role With Brands The Association of National Advertisers convenes this week at a time of domination by Google and Facebook in digital media.
Intel has a new explanation for the famous scowling "Phelps face" from last summer's Olympics --inadequate processing power. That's the basis for a new series of ads pairing the world's fastest swimmer with the world's slowest computer, and with Jim Parsons of "Big Bang Theory" and Intel fame.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".