Write for Advertising Age. Opinions expressed here don't necessarily reflect those of Ad Age, or, particularly in cases of retweets and sarcasm, even myself.

Maytag Plug-In Eliminates Political Smears from Social Media

adage.com — Effort Dovetails With Launch of Smudge-Resistant Stainless Steel Ever wish you could block negative political commentary from your social-media feeds? Maytag believes it has found a way to do so and help sell stainless-steel appliances at the same time. The Whirlpool Corp.

Are Brands Optimizing Their Marketing to Death?

adage.com — Bombarding Consumers With Same Ads Could Yield Negative Returns Data has been hailed as marketing's holy grail for decades, a means to pinpoint even the smallest of audiences and efficiently deliver a message to those most likely to buy.

Scotts Humanizes Gardening With Connected Lawn App

adage.com — Scotts Connects With Renters and Millennials Who Favor Container, Cocktail And Community Gardens The "quantified self" is about to encounter the "connected yard" as Scotts Miracle-Gro, the prohibitive leader in lawn-and-garden products, bets people will link their smartphones to soil sensors and other gadgets to automate and optimize yardwork.

See the Spot: Nature's Bounty Sends Message From Future

adage.com — Droga5 Work for Nature's Bounty Aims to Push Supplement Use Younger Nature's Bounty is turning to messages from the future and an Olympic gymnast from the past in hopes of getting people to use supplements earlier.

Now at PetSmart: Music for Dogs and Cats

adage.com — Pets in Boarding Will Hear Different Tunes to Shoppers in Stores Background music in stores isn't new, but PetSmart has added a twist -- music for pets. The pet retailer has commissioned Mood Media to provide background music not just in its stores, but also at its in-store PetsHotel boarding facilities to help reduce anxiety among dogs and cats being dropped off.

Back to School: Time for Toothpaste and Washing Machines?

adage.com — Crest and Whirlpool Wedge Way Into Season With Cause Efforts Will toothpaste and washing machines become as synonymous with back-to-school season as new shoes and notebooks? Crest and Whirlpool are betting so in new cause-marketing campaigns that show remarkably direct links between their products and how kids do in school.

Tongal Hires Saatchi's Longtime Lead P&G Executive

adage.com — Emsley Joins Creative Crowdsourcer After Decades on Consumer Brands Tongal, the creative crowdsourcing firm that's been threatening to become the Uber of advertising for about as long as Uber has been around, has landed Saatchi & Saatchi's longtime lead Procter & Gamble Co. executive to broaden its reach with big clients.

Big Hike in Ad Spending Helps P&G Beat Expectations

adage.com — World's Biggest Advertiser Expects Ad Spending to Rise Ahead of Sales Next Year A big increase in ad spending last quarter helped Procter & Gamble Co. beat analyst expectations for sales growth, though it left absolute spending roughly flat for the year and was fueled in part by cuts in agency and production fees.

Talk of 'Restaurant Recession' Meets Doubts

Burt's Bees Launches Gud Line with Social Media

adage.com — In contrast to a beauty business that tends to take itself pretty seriously, Burt's Bees is launching a fragrance-focused offshoot brand named Gud (spelled with an umlat and pronounced "good") for millennial women with a fairly offbeat, lighthearted take.
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Aug 28, 2016

Actually said on Fox Sports of funding for San Diego stadium: "It's not coming from taxpayers. It's coming from a hotel tax."

Aug 25, 2016

@AmandaSubler Hi Amanda. I don't think I'll be able to make it this year, but checking.

Jul 27, 2016

@RionMartin you know, I never got beyond the factoid on my Starbucks sign in screen. But figure Johnson is worse for Trump. Maybe.

Jul 26, 2016

That "Jill Stein" is a trending search on Google right now is probably not a good sign for Hillary.

Jul 02, 2016

Germany Could Consider Offering Passports to Young British Nationals  http://www.wsj.com/articles/germany-could-offer-passports-to-young-brits-in-wake-of-brexit-vote-1467464839  Will Germany give me a passport if Trump wins?

Jun 25, 2016

RT @wsakdinan: This satirical #Brexit picture is loaded with so much meaning. https://t.co/OcjtJQFeNs


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