Write for Advertising Age. Opinions expressed here don't necessarily reflect those of Ad Age, or, particularly in cases of retweets and sarcasm, even myself.

Just What Is the 'Agency of the Future?'

adage.com — Dedicated McDonald's Shop Takes Leap Toward New Model, But It's One of Many Approaches Marc Pritchard might have said it best: "Frankly, your complexity should not be our problem, so we want you to make that complexity invisible."

Marketing Jobs Soar, CareerBuilder Finds for Labor Day

adage.com — CareerBuilder Says Marketing Jobs Soar, Citing Tech and Globalization There's good news for marketers heading into Labor Day: They're in demand and even on trend, according to CareerBuilder in its annual study. An analysis by the job-search site finds marketing managers and market research analysts among the jobs employers are advertising and filling the most.

FDA Scrubs Shelves of Antibacterial Soaps Using Triclosan

adage.com — Ingredient Commonly Used Since 1972 Among 19 Banned Ingredients The Food and Drug Administration today finalized a rule to ban key ingredients from antibacterial hand and body wash products - including triclosan and trilocarban - though marketers have a year to comply and there are a handful of remaining antibacterial ingredients they may be able to keep using later.

Magazine Readership Off Sharply Among Affluent

adage.com — A correction has been made in this story. See below for details. BATAVIA, Ohio (AdAge.com) -- Magazine readership among the affluent plunged 16% in the past year as the group spent 12% more time using the internet and sharply stepped up purchases of e-readers and tablet computers, according to the annual Ipsos Mendelsohn Affluent Survey.

Maytag Plug-In Eliminates Political Smears from Social Media

adage.com — Effort Dovetails With Launch of Smudge-Resistant Stainless Steel Ever wish you could block negative political commentary from your social-media feeds? Maytag believes it has found a way to do so and help sell stainless-steel appliances at the same time. The Whirlpool Corp.

Are Brands Optimizing Their Marketing to Death?

adage.com — Bombarding Consumers With Same Ads Could Yield Negative Returns Data has been hailed as marketing's holy grail for decades, a means to pinpoint even the smallest of audiences and efficiently deliver a message to those most likely to buy.

Scotts Humanizes Gardening With Connected Lawn App

adage.com — Scotts Connects With Renters and Millennials Who Favor Container, Cocktail And Community Gardens The "quantified self" is about to encounter the "connected yard" as Scotts Miracle-Gro, the prohibitive leader in lawn-and-garden products, bets people will link their smartphones to soil sensors and other gadgets to automate and optimize yardwork.

See the Spot: Nature's Bounty Sends Message From Future

adage.com — Droga5 Work for Nature's Bounty Aims to Push Supplement Use Younger Nature's Bounty is turning to messages from the future and an Olympic gymnast from the past in hopes of getting people to use supplements earlier.

Now at PetSmart: Music for Dogs and Cats

adage.com — Pets in Boarding Will Hear Different Tunes to Shoppers in Stores Background music in stores isn't new, but PetSmart has added a twist -- music for pets. The pet retailer has commissioned Mood Media to provide background music not just in its stores, but also at its in-store PetsHotel boarding facilities to help reduce anxiety among dogs and cats being dropped off.

Back to School: Time for Toothpaste and Washing Machines?

adage.com — Crest and Whirlpool Wedge Way Into Season With Cause Efforts Will toothpaste and washing machines become as synonymous with back-to-school season as new shoes and notebooks? Crest and Whirlpool are betting so in new cause-marketing campaigns that show remarkably direct links between their products and how kids do in school.
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Sep 26, 2016

L'Oreal's Weiss sees future as consumer care within Messenger, the death of apps, and brands providing on-demand utility. #mmsny2016

Sep 26, 2016

One secret of mobile success, per L'Oreal USA's Rachel Weiss: We know people don't want to talk to human beings much anymore. #mmsny16

Sep 26, 2016

10:08 at the 10 am Advertising Week panel at Times Center. Tip: Don't bring a bag. https://t.co/aybXljFo8X

Sep 22, 2016

This is probably more likely to win votes than making fun of people with disabilities does.  http://wpo.st/aWP-2 

Sep 21, 2016

LinkedIn having a database crash. That Microsoft deal must've closed already but they need to rebrand from red stripe to blue screen.

Sep 17, 2016

 http://www.wsj.com/articles/get-your-children-good-and-dirty-1473950250  The new responsible: You should bring your newborn home and roll her in a pit of barnyard filth.

Sep 16, 2016

Big party at Wrigley Field with all the people alive the last time the Cubs won the World Series. https://t.co/1SmcWWYK0T

Sep 14, 2016

Hillary’s Illness Could Aid Big Pharma  http://www.wsj.com/articles/overheard-hillary-clintons-illness-could-aid-big-pharma-1473824444  It does seem like the pneumonia vaccine makers upped their ad spend.

Sep 03, 2016

USC knows all about Lane Kiffin's offenses.


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