Effort Dovetails With Launch of Smudge-Resistant Stainless Steel Ever wish you could block negative political commentary from your social-media feeds? Maytag believes it has found a way to do so and help sell stainless-steel appliances at the same time. The Whirlpool Corp.
Bombarding Consumers With Same Ads Could Yield Negative Returns Data has been hailed as marketing's holy grail for decades, a means to pinpoint even the smallest of audiences and efficiently deliver a message to those most likely to buy.
Scotts Connects With Renters and Millennials Who Favor Container, Cocktail And Community Gardens The "quantified self" is about to encounter the "connected yard" as Scotts Miracle-Gro, the prohibitive leader in lawn-and-garden products, bets people will link their smartphones to soil sensors and other gadgets to automate and optimize yardwork.
Droga5 Work for Nature's Bounty Aims to Push Supplement Use Younger Nature's Bounty is turning to messages from the future and an Olympic gymnast from the past in hopes of getting people to use supplements earlier.
Pets in Boarding Will Hear Different Tunes to Shoppers in Stores Background music in stores isn't new, but PetSmart has added a twist -- music for pets. The pet retailer has commissioned Mood Media to provide background music not just in its stores, but also at its in-store PetsHotel boarding facilities to help reduce anxiety among dogs and cats being dropped off.
Crest and Whirlpool Wedge Way Into Season With Cause Efforts Will toothpaste and washing machines become as synonymous with back-to-school season as new shoes and notebooks? Crest and Whirlpool are betting so in new cause-marketing campaigns that show remarkably direct links between their products and how kids do in school.
Emsley Joins Creative Crowdsourcer After Decades on Consumer Brands Tongal, the creative crowdsourcing firm that's been threatening to become the Uber of advertising for about as long as Uber has been around, has landed Saatchi & Saatchi's longtime lead Procter & Gamble Co. executive to broaden its reach with big clients.
World's Biggest Advertiser Expects Ad Spending to Rise Ahead of Sales Next Year A big increase in ad spending last quarter helped Procter & Gamble Co. beat analyst expectations for sales growth, though it left absolute spending roughly flat for the year and was fueled in part by cuts in agency and production fees.
In contrast to a beauty business that tends to take itself pretty seriously, Burt's Bees is launching a fragrance-focused offshoot brand named Gud (spelled with an umlat and pronounced "good") for millennial women with a fairly offbeat, lighthearted take.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. David Pogue)
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both politicians Barack Obama and Mitt Romney by
searching Obama AND Romney or Obama +Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.