Dedicated McDonald's Shop Takes Leap Toward New Model, But It's One of Many Approaches Marc Pritchard might have said it best: "Frankly, your complexity should not be our problem, so we want you to make that complexity invisible."
CareerBuilder Says Marketing Jobs Soar, Citing Tech and Globalization There's good news for marketers heading into Labor Day: They're in demand and even on trend, according to CareerBuilder in its annual study. An analysis by the job-search site finds marketing managers and market research analysts among the jobs employers are advertising and filling the most.
Ingredient Commonly Used Since 1972 Among 19 Banned Ingredients The Food and Drug Administration today finalized a rule to ban key ingredients from antibacterial hand and body wash products - including triclosan and trilocarban - though marketers have a year to comply and there are a handful of remaining antibacterial ingredients they may be able to keep using later.
A correction has been made in this story. See below for details. BATAVIA, Ohio (AdAge.com) -- Magazine readership among the affluent plunged 16% in the past year as the group spent 12% more time using the internet and sharply stepped up purchases of e-readers and tablet computers, according to the annual Ipsos Mendelsohn Affluent Survey.
Effort Dovetails With Launch of Smudge-Resistant Stainless Steel Ever wish you could block negative political commentary from your social-media feeds? Maytag believes it has found a way to do so and help sell stainless-steel appliances at the same time. The Whirlpool Corp.
Bombarding Consumers With Same Ads Could Yield Negative Returns Data has been hailed as marketing's holy grail for decades, a means to pinpoint even the smallest of audiences and efficiently deliver a message to those most likely to buy.
Scotts Connects With Renters and Millennials Who Favor Container, Cocktail And Community Gardens The "quantified self" is about to encounter the "connected yard" as Scotts Miracle-Gro, the prohibitive leader in lawn-and-garden products, bets people will link their smartphones to soil sensors and other gadgets to automate and optimize yardwork.
Droga5 Work for Nature's Bounty Aims to Push Supplement Use Younger Nature's Bounty is turning to messages from the future and an Olympic gymnast from the past in hopes of getting people to use supplements earlier.
Pets in Boarding Will Hear Different Tunes to Shoppers in Stores Background music in stores isn't new, but PetSmart has added a twist -- music for pets. The pet retailer has commissioned Mood Media to provide background music not just in its stores, but also at its in-store PetsHotel boarding facilities to help reduce anxiety among dogs and cats being dropped off.
Crest and Whirlpool Wedge Way Into Season With Cause Efforts Will toothpaste and washing machines become as synonymous with back-to-school season as new shoes and notebooks? Crest and Whirlpool are betting so in new cause-marketing campaigns that show remarkably direct links between their products and how kids do in school.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".