If you are reading this, you are probably a resident of the hills or have visited them and are frustrated about the plight of our hills and mountains, which are getting irreparably filthy. Once you get past blaming governments, plastic bottles and packaging, there are the behaviours we can only attribute to a community as a whole. There is the bystander effect (the belief that someone else will handle it); the comforting quicksand of convenience (easier is better); and cheapest is best.