The place gets occasional Mafia site-seekers, but most visitors are like the older couple who were picking up their little white dog, dressed in a red sweater with a matching ribbon on her head. Beatrice, the receptionist, would not give her last name, saying that in Ozone Park, where she grew up, people don’t like to talk about these things. But she said that the neighborhood missed Mr. Gotti, that it was safer to walk down the street in his day.
Somewhere on the westbound Brooklyn-Queens Expressway, past Newtown Creek and the low rooftops of South Williamsburg but before the Jehovah’s Witnesses headquarters, drivers pass a billboard for Junior’s, the 60-year-old restaurant and cheesecake emporium on Flatbush Avenue. “As Brooklyn as it gets,” the sign proclaims. What does it mean to be “Brooklyn?” No borough in the city—perhaps no other urban place in America—has the kind of name recognition that Brooklyn enjoys.
The name had been cut out from the blue awning over Lento's, the 73-year-old restaurant and pizzeria in Bay Ridge, Brooklyn, which abruptly shut its doors a week earlier, and the bar had been torn out. People walking along Third Avenue last week slowed to peek through the window, but the blinds were drawn, and there was little to see except a wall of for-sale signs, next to a fresh sticker from the 2006 Zagat guide.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".