Jarrod Gingras
As seen in:
Real Story Group,
A List Apart,
CMSWire,
UX Magazine,
UXmatters,
MarTech,
Rosenfeld Review Podcast
Real Story Group Analyst
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Articles by Jarrod Gingras
Episode 17: MarTech 2030: A North Star for Success In the AI Era
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It's Official: "Getting to DAM 4.0" has Launched!
You may know — particularly if you’ve heard one of my recent podcasts, webinars, or event presentations — that I’ve been working on a new framework for the progressive phases of DAM, detailing tech, practices, and organization for each. Last week, I officially launched my book into the world from the stage of DAM New York 2026 in NYC. Getting to DAM 4.0 is a clear, vendor-neutral roadmap for navigating this important inflection point in Digital Asset Management (DAM).
Online Course: DAM for GLAMP Masterclass - Series 2
Digital Asset Management is central to how galleries, libraries, archives, museums, and performing arts organizations create, preserve, and share their collections. And AI has changed the landscape dramatically. This October 27, I'm teaching the first of six sessions that comprise the virtual DAM for GLAMP Masterclass - Series 2 produced by Henry Stewart Events.
Don't Miss: DAM Leaders Forum in NYC
In case you missed this exciting new opportunity for senior DAM leaders in London in June, here's your second and final chance this year at DAM New York 2026 October 1st. The DAM Leaders Forum is an intimate event, exclusive and vendor-free, that brings together senior DAM professionals from leading organizations across multiple industries.
DAM New York 2026
I hope you can join me October 1-2 at DAM New York 2026: Date: 1-2 October 2026 Location: NYC - New York Hilton Midtown Hotel Register: https://henrystewartconferences.com/events/dam-new-york-2026 (Use code RSG100 for a $100 discount.) Both days will be packed with practical guidance and peer insights on topics ranging from “The Intelligent Content Supply Chain” and “Next-Gen Metadata & Taxonomy Design” to “Scaling Systems, Workflows, Integrations” and “DAM Leadership”.
Episode 16: Getting to MarTech 4.0
Other Marketing Technology posts
Episode 15: AI and the Future of Personalization
Other AI for Marketing posts
Episode 14: The Present and Future of MarTech with Scott Brinker
Other Marketing Technology posts
DAM Europe 2026
I hope you can join me June 25-26 at DAM Europe 2026: Date: 25-26 June 2026 Location: London - Bishopsgate Register: https://henrystewartconferences.com/events/dam-europe-2026/ (Use code RSG100 for a ￡100 discount.) Both days will be packed with practical guidance and peer insights on topics ranging from “The Intelligent Content Supply Chain” and “Next-Gen Metadata & Taxonomy Design” to “Scaling Systems, Workflows, Integrations” and “DAM Leadership”.
New Opportunity: The DAM Leaders Forum
I'm pleased to announce a new opportunity for senior DAM leaders this year at DAM Europe 2026 in June and again at DAM New York 2026 in October. Called The DAM Leaders Forum, these intimate events are exclusive and vendor-free, bringing together senior DAM professionals from leading organizations across multiple industries.
Episode 13: The Future of Agencies in the AI World
Other AI for Marketing posts
Episode 12: Taxonomy and Your MarTech Stack
Other Digital Asset Management posts
Online Course: A Strategic Framework for Selecting the Right DAM
Is a DAM selection in your future? Whether you're new to DAM or a DAM veteran on the hunt for a future-proof system replacement, consider this opportunity to equip yourself and your organization for success. This spring, I'm sharing our time-tested methods for DAM selection in a virtual four-session course produced by Henry Stewart Events. Registrants can watch live and/or access recordings later on demand.
DAM in 2026 & Beyond: Six Trends We're Watching
Every year, we highlight trends that we're observing in the areas we follow. Here are six trends that we think you should have on your radar in 2026 and beyond: Trend 1: AI Feature Frenzy Leading to Silo-ification AI capabilities are proliferating across the MarTech landscape. Nearly every DAM platform vendor is racing to embed AI features like automated tagging and "intelligent" search.
The Analyst Report Problem
I spent the first three weeks of 2026 sitting in on Digital Asset Management demos from vendors pitching their services to several of our clients. It wasn’t difficult to notice something curious: every vendor today claims to be a “leader.” According to their presentations, they're all top-ranked in analyst reports. They all have the badges, the quadrants, the waves, the awards plastered across their slides. If every vendor is a “leader,” what does leader even mean?
DAM Los Angeles: Join 300+ Peers in LA
There’s nothing like an event in real life to boost your energy, refresh your stock of new ideas, and grow your network! And it doesn’t hurt that this one is in sunny Southern California. Join me March 18-19 at DAM Los Angeles 2026, a Henry Stewart Event. (Read to the end for a promo code to receive $100 off registration.) Both days will be packed with real-world case studies, interactive panels, workshops, roundtables, tutorials, and live Q&A.
On-demand Webinar - DAM 2026: Six Trends to Watch in an AI-Driven World
As enterprises accelerate AI adoption, expand omnichannel delivery, and face unprecedented content complexity, DAM (Digital Asset Management) is being pushed far beyond its traditional role as a file repository or workflow tool. Leading organizations are recasting DAM as a foundational platform for intelligence, orchestration, and real-time decision-making.
Two Upcoming MarTech Stack Leadership Council Meetings You Should Not Miss
The MarTech Stack Leadership Council exists to give senior enterprise leaders a space to think more clearly about the technology, content, data, and operating models shaping modern marketing, content, and digital experience stacks. This is not a conference panel and this is certainly not a vendor forum.
DAM 4.0 Framework - 2026 Edition
When Real Story Group first introduced the DAM 4.0 Framework several years ago, our goal was to give your enterprise a roadmap for understanding how DAM capabilities evolve as organizations mature. We wanted to move the conversation beyond features and file types and toward a strategic model that aligns technology investments with business outcomes.
DAM and Museums 2026
Join me this February 5th at DAM and Museums 2026, an Online Henry Stewart Event. As Chair of the event, I'll speak on Selecting the Right DAM for Your Cultural Heritage Organization as well as moderate a panel discussion on Connecting the Dots: Integrating DAM into the Museum and Cultural Heritage's Technology Ecosystem.
Episode 11: The Future of DAM and Your Content Demand Chain
Other Digital Asset Management posts
Webinar - DAM 2026: Six Trends to Watch in an AI-Driven World
As enterprises accelerate AI adoption, expand omnichannel delivery, and face unprecedented content complexity, DAM (Digital Asset Management) is being pushed far beyond its traditional role as a file repository or workflow tool. Leading organizations are recasting DAM as a foundational platform for intelligence, orchestration, and real-time decision-making.
Episode 10: Agents and the Future of Your MarTech Stack
Other Agent AI for Marketing posts
Episode 9: A Thanksgiving Reflection on What’s Right in MarTech
Other AI for Marketing posts
Episode 8: Is Your MarTech Vendor a Zombie?
Some MarTech vendors are "zombies" — drifting through the market on legacy code, outdated R&D, or dwindling venture cash. These companies often coast on old technology, legacy maintenance fees, or venture cash rather than true innovation. They may appear stable, but their products stagnate, R&D fades, and support dwindles.
On-demand Webinar: Modernize Your MarTech Selection Process
Juggling a multiplicity of stakeholders, lengthy requirements checklists, and ambitious timelines are just a few of the challenges MarTech leaders face in selecting technology. Throw in AI-hype and some overly-aggressive sales practices from a vendor or two and things can get downright ugly. RSG’s battle-tested MarTech selection veterans share 7 essential tips to help you successfully navigate the modern MarTech selection process. This 30-minute recorded webinar is a must-watch for MarTech leaders.
Episode 7: Career Killers and Kudos for MarTech Leaders
In this episode, we share the biggest career killers and kudos for MarTech leaders, based on decades of advising enterprise teams. We'll warn against aligning too closely with a single vendor, relying too much on platform expertise, and treating data teams as "the help." Each of these can stall your growth and limit future opportunities. We'll encourage you to focus on building domain expertise, partner closely with data teams, lead on omnichannel strategy, and strengthen peer networks.
Webinar: Modernize Your MarTech Selection Process
Juggling a multiplicity of stakeholders, lengthy requirements checklists, and ambitious timelines are just a few of the challenges MarTech leaders face in selecting technology. Throw in AI-hype and some overly-aggressive sales practices from a vendor or two and things can get downright ugly. Join RSG’s battle-tested MarTech selection veterans for 7 essential tips to help you successfully navigate the modern MarTech selection process.
On-demand Webinar: The Rising Role of DAM in the AI Era
What do Digital Asset Management (DAM) systems have to do with wringing value out of your AI initiatives? It turns out quite a bit. Beyond AI being a feature in your DAM, DAM technology is well suited to helping your enterprise take advantage of AI’s possibilities. DAM practitioners should see AI as a massive opportunity, not a threat. In this session we explore some key trends that we’re seeing from buyers and suppliers.
Webinar: The Rising Role of DAM in the AI Era
What do Digital Asset Management (DAM) systems have to do with wringing value out of your AI initiatives? It turns out quite a bit. Beyond AI being a feature in your DAM, DAM technology is well suited to helping your enterprise take advantage of AI’s possibilities. DAM practitioners should see AI as a massive opportunity, not a threat. In this session we’ll explore some key trends that we’re seeing from buyers and suppliers.
On-demand Webinar: Benchmark Your AI Effectiveness
Are your marketing AI initiatives delivering real value or just hype-fueled activity? In this fast-moving recorded session, we show you how to benchmark your organization's AI effectiveness using RSG’s RealScore framework. You'll learn how to assess your current state across critical dimensions like GenAI usage, insights and decisioning, agentic orchestration, data and content readiness, and governance.
Episode 6: A Roadmap for Your DAM Journey
In this episode, we break down the four phases of Digital Asset Management (DAM) — from chaotic file storage to AI-powered predictive content platforms. Whether you're just getting your DAM off the ground or exploring advanced omnichannel content strategies, this episode offers a practical framework to help you understand where you are in your DAM journey—and where you need to go next.
On-demand Webinar: AI Agents and the Future of Your MarTech Stack
Agents, agents, everywhere! But who's actually using them? And what do they really offer for MarTech leaders? At what risk and costs? You have questions. RSG has the real answers. Watch this fast-paced, reality-based exploration of where and how agents should (and should not) fit into your MarTech stack.
Webinar: Benchmark Your AI Effectiveness
Are your marketing AI initiatives delivering real value or just hype-fueled activity? In this fast-moving session, we’ll show you how to benchmark your organization's AI effectiveness using RSG’s RealScore framework. You'll learn how to assess your current state across critical dimensions like GenAI usage, insights and decisioning, agentic orchestration, data and content readiness, and governance.
On-demand Webinar: How to Get to Web CMS 4.0
Changes in customer behaviors and a profusion of engagement channels have shifted websites from the center of the MarTech stack to just one among many important touch points. Smart enterprises are rethinking their Web CMS/WCM investments in light of a major shift in scope. In the meantime, stack leaders are reconsidering their commitment to pricey, heavyweight WCM platforms. Watch this fast-paced webinar to learn how to adapt your WCM strategy to the new world of MarTech.
Episode 5: How Top Martech Leaders Tackle Big Challenges
What's working (and what's not working) across key areas like customer data, personalization, content supply chains, stack modernization, AI, and organizational models? Based on years of conversations inside RSG's vendor-free MarTech Leadership Council, we'll take a grounded look at how top enterprises are tackling today's MarTech challenges.
Webinar: How to Get to Web CMS 4.0
Changes in customer behaviors and a profusion of engagement channels have shifted websites from the center of the MarTech stack to just one among many important touch points. Smart enterprises are rethinking their Web CMS/WCM investments in light of a major shift in scope. In the meantime, stack leaders are reconsidering their commitment to pricey, heavyweight WCM platforms. Join this fast-paced webinar to learn how to adapt your WCM strategy to the new world of MarTech.
On-demand Webinar: The Right Way to Select a CDP
Customer Data Platform technology continues to evolve amid rapid uptake. Yet, RSG also sees enterprises switching platforms after making poor initial choices. A savvy MarTech leader will want to ensure that the platform selected will work for their enterprises for years to come. Watch RSG Founder Tony Byrne give a fast-paced tour of how to make sure you find the best-fit CDP for your particular needs, considering wide variations in architecture, approach, cost, AI readiness, and roadmaps.
Webinar: The Right Way to Select a CDP
Customer Data Platform technology continues to evolve amid rapid uptake. Yet, RSG also sees enterprises switching platforms after making poor initial choices. A savvy MarTech leader will want to ensure that the platform selected will work for their enterprises for years to come. Join RSG for a fast-paced tour of how to make sure you find the best-fit CDP for your particular needs, considering wide variations in architecture, approach, cost, AI readiness, and roadmaps.
Episode 4: Why IT Industry Analysts Suck
Why do major analyst firms often mislead enterprise tech buyers—by favoring big vendors, recycling outdated ideas, and creating hype-driven, nonsensical categories? Drawing from our experience on the buyer's side of the table, we'll break down the conflicts of interest baked into the analyst model, then explain how enterprise MarTech leaders can cut through the noise, and make smarter decisions.
On-demand Webinar: What's Next for Sitecore XP Licensees?
Like many WCM and DXP vendors, Sitecore has struggled to find stable ground as modern MarTech stacks evolve. Despite a decade of acquisitions and pivots, core questions remain for current licensees: stay, modernize, or move on? Watch as RSG’s Scott Simmons—a longtime Sitecore analyst, advisor, and consultant—explores what’s really happening behind the spin. We examine critical stack trends, the shifting value of Sitecore’s offerings, and the tough decisions XP customers face today.
On-demand Webinar: Get the Real Story on AI Agents for MarTech
It seems like every MarTech vendor now boasts of getting "agentified". But what does this really mean? Surely MarTech teams can benefit from AI agent services, but how mature are the offerings and how realistic are the use cases as of today? Watch a crack team of analysts from RSG give a rapid tour of what AI agents can and cannot do across your MarTech stack. You've seen the hype; now get the real story.
Get the Real Story on AI Agents for MarTech
It seems like every MarTech vendor now boasts of getting "agentified." But what does this really mean? Surely MarTech teams can benefit from AI agent services, but how mature are the offerings and how realistic are the use cases as of today? Join a crack team of analysts from RSG for a rapid tour of what AI agents can and cannot do across your MarTech stack. You've seen the hype; now get the real story.
If you've ever been involved in a technology replacement or new implementation project, you know there are many ways things can go wrong. But there's nothing worse than seeing a project doomed to fail before the implementation even begins. Every year, RSG helps scores of enterprise teams select new technology. Regardless of the industry or sector, we've seen many common mistakes that cause MarTech projects to go off the rails before they even start.
DAM Europe 2025: Join 300+ Peers in London
I hope you can join me for two full days of real-world case studies, interactive panels, workshops, roundtables, tutorials, live Q&A at Henry Stewart’s DAM Europe 2025. This is a perfect chance to get your questions answered by the experts and network with DAM practitioners from many fantastic organizations. In addition to a session on Selecting the Right DAM to Get You to DAM 4.0, don’t miss Six Reasons Why Your DAM is Even More Important in the Age of AI.
Episode 2: The Future is Legless: A New MarTech Stack Paradigm
RSG's new podcast continues with the provocative concept of "legless" architecture — a strategic shift that goes beyond decoupling content from channels ("headless") to redefining the foundation of your entire MarTech stack. Hear how enterprises are moving from bloated, channel-specific platforms to leaner, more scalable engagement layers powered by three core pillars: omnichannel content, data, and decisioning. Learn what it takes to build a future-ready stack.
Episode 1: Vendor Bullying: What It Is and How to Stop It
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