Here at Futurpreneur, we are big believers in the power of mentorship. The right mentor can help a young entrepreneur turn a burgeoning business into a successful enterprise. Brian Scharfstein is just one of the many mentors volunteering their time to support new Canadian business owners. Based in Winnipeg, Manitoba, He is the principal owner of Canadian Footwear and the FootHealth Centre in Winnipeg and Calgary.
It is understandable you want to take advantage of the potential profitability associated with impulse buying. However, with many products for impulsive buyers to choose from in a moment’s notice, you need to develop a great strategy to appeal to this type of buyer and to win their immediate attention. These helpful tips will help you to position your marketing to profit more fully from impulsive buyers. When impulsive purchases are made, customers reach for a brand that they recognize and trust.
Healthy sales numbers depend on marketing. Although sales teams often receive the highest accolades within an organization, they can only do their job when marketers have done theirs. In fact, without a consistent and effective strategy for aligning a brand with present and future customers and prospects, sales efforts can easily fail. With that in mind, you might want to resist the temptation to focus your marketing efforts on the millennial generation as it takes center stage in the labor force.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".