In 1978, legendary mountaineer Reinhold Messner held a press conference to discuss his forthcoming ascent of Mount Everest without supplemental oxygen. After the press conference, engineer Bob Gore begged for a moment of Messner’s time for a small demonstration. He stretched a film of his company’s new polytetrafluoroethylene (PTFE) film across the top of a steaming cup of tea and held his sunglasses above the cup. The glasses immediately fogged up.
When I meet Jimmy Chin in the lobby of his hotel in Vail, Colorado, he looks tired. He has every right to, and not because he’s just finished running a 5K mud run at the GoPro Mountain Games, which he’s attending on behalf of his latest brand partner, the Swiss watch company, Tudor.
aking to the sounds of birdsong and pounding surf was pleasant enough, but another sound was cause for concern: the wind. It rustled in the fronds of the coconut trees outside my cabana with an unrelenting ferocity. Not sea creatures, nor cold nor rain give a diver the same fear as wind. That’s because wind causes waves, and if waves get big enough, surface conditions can be too unsafe for diving off a boat, even though it might be a postcard day on the beach . At breakfast, my fears were confirmed.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".