A new study shows rising prices are affecting nearly half of Americans. ABC7 Chicago is now streaming 24/7. Click here to watch A survey from LendingTree finds 49% say paying for groceries is tough right now, and nearly 90% have already cut back on extras. They're switching to cheaper brands and watching prices closely. So, how can you save? Switch to store brands and use loyalty rewards, apps, and coupons. Plan your meals and use leftovers. Cutting food waste can significantly lower your grocery bill.