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Articles by Jason Talbot
Digital archive: an internet that never forgets
In the larger framing of the world, TikTok is still an infant. A little baby platform, not even got its big teeth yet. But while the content evolution on TikTok has been vast, rapid and new, recently a lot of what’s being made is not new, but just surfacing old. Actually, TikTok’s whole set-up of splicing, stitching, editing and recreating has made it the perfect breeding ground for reliving old fandoms. Is this the legacy of millennials on TikTok?
Why is print coming back?
Just like the printing press before it, the internet promised the global delivery and dissemination of information to improve public knowledge. And for a while this worked, until its incentive — to make things uniform, standardised, stuffed with facts — led it to gorge itself into incapacitation on a mukbang of SEO-driven content.
Why are creators confessing it all?
‘Call me crazy if you want, but I never liked store-bought pesto.’ On face value, this quote from a video recipe for home-made pesto on TikTok seems pretty innocent and unremarkable. It certainly doesn’t seem like a natural way to segue into a long and deeply personal story. And yet, that is exactly what has been happening on TikTok recently. In the weeks since it was first shared, the original video by foodie creator Susi Vidal has amassed over 17M views.
Why businesses should care about employee rest for job satisfaction
Managing our schedules, balancing our workloads and navigating communication has only become more cumbersome — particularly post pandemic However, our values and ways of working have shifted despite adhering to the same metrics and tools for success. With new tech developments threatening our personal and professional lifestyles, how can we ensure that we avoid feeling burnt out or disassociated? And instead feel satisfied with the output we produce, content with how we lead our lives?
TikTok and Unilever announce new global content partnership, #CleanTok
TikTok is partnering up with Unilever to create and curate content for the #CleanTok™ community, a TikTok community for cleaning hacks, professional tips, product recommendations and more.
Embracing authenticity: Q&A with TikTok Creative Lab's Stephanie Hulbert-Thomas
Stephanie is the Project Director of TikTok Creative Lab. We met her at D&AD after her TikTok’s ‘Easy. Stop overthinking that’ panel, which explored how brands are overcoming their often self-imposed struggles with authenticity and creativity on TikTok, in order to be better and braver and deliver more. Stephanie, as Project Director, how do you see the platform evolving in terms of its role in the marketing and advertising landscape?
Corecore and hopecore
Abstract art exists to help us express the emotions and feelings that we can’t put into words. From impressionism, to cubism, to untidy rooms in white cube galleries, our inexplicable emotions are often best demonstrated to the world through non-representative forms. In this tradition, corecore and hopecore, two video editing-based artistic formats on social media, help people tap into a sense of personal or societal emotion — something we can all recognise and relate to, but cannot define.
So what if TikTok gets banned?
Mention TikTok in a room of marketers now, and you’ll get: Some strong opinions Some anxious hand-wringing Yes: it’s controversial. Yes, it could get banned by the UK and US governments. But it is also true that it’s huge; that millions of people are using it — and that those brands that are on it aren’t wasting their time, even if a ban does happen. The internet is right now undergoing a seismic shift — probably the biggest since social marketing arrived.
Daily Legal News
Bankruptcy 2020-31522 Case Number 2020-31522 Date Filed Tuesday, June 9, 2020 Chapter & Region 7 & 473 Debtor Jason Talbot 119 Stony Ridge Drive unit 107 Sandusky, OH 44870 About your information and the public record.
How to strategise business survival in the COVID 19 pandemic
The news is dominated by details of the COVID-19 pandemic. New, conflicting information is available daily. The number of confirmed cases continues to grow, as does the number of countries affected. The impacts on human health and the ultimate scale of the crisis are still being determined. The flow-on impact to business and the economy is even less certain. Travel bans and trade restrictions will undoubtedly impact many sectors, but by how much? And for how long?
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