Jay Farber

The role of the celebrity marketing pitchman — or woman — is as old as marketing itself. "I use this brand, and so should you!" they've shouted for centuries, if not millennia. Recognizable, trustworthy names and faces serve to legitimize brands. The idea is simple, yet powerful. Given a choice between two identical products, the purchasing public can be pushed toward one or the other by the simple measure of a popular figure endorsing it.

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This week, we welcomed the Chinese New Year, and Tom and Durrrr's Wife celebrated by sharing another cute photo. I mean, we're seeing a lot of Dwan now lately considering he's been a ghost the last few years. Meanwhile, others traveled to Thailand. I mean, Matthew Waxman was there, Felix Schulze too, and Greg and Julie Merson were spending their honeymoon there. Lily Kiletto was also there! Oh, what a small world... Anyway, some others were finding other ways to enjoy their free time.