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Articles by Jay Rampuria
4 Predictions That Will Shape Retail Marketing in 2020
Over the past decade, retail has undergone a number of shifts that have redefined how consumers find and purchase products. An analyst looking ahead from 2010 would have struggled to predict many of the changes we've seen, especially the ways in which the rise of smart devices have disrupted the retail experience. As we head into 2020, it's equally difficult to predict the scale of the changes to come.
4 Ways Retailers Can Stay Relevant In 2020
Retail has invariably changed and evolved over the past 10 years. A decade ago, it would’ve seemed crazy that you could get all your Christmas shopping done online. That knowledge would have definitely eased the pain of heading out to the mall on Black Friday every year.
3 Key Takeaways for Businesses Hiring for the Holiday Season
October is the busiest hiring month of the year, and while passive job seekers can use the fall season to cast a wide net to see what’s available, a majority of job hunters will spend their pre-Halloween time searching for seasonal jobs to supplement the remaining months of the year. The holiday season is also an equally important time for employers heading into perhaps the most lucrative sales period of the year.
Navigating New Trends in Back-To-School Spending With Agile Consumer Insights
Understanding how consumers shop differently during this specialty season could lead to a multi-million-dollar shift in Sales The back-to-school shopping season is in full swing. In fact, in some parts of the country, particularly down South, children have already started classes. What we are learning as students of real-time consumer insights and Marketing trends is that seasonal shopping habits, for back-to-school, in particular, are shifting.
Navigating New Trends in Back-To-School with Agile Consumer Insights
Understanding How Consumers Shop Differently During This Specialty Season Could Lead to a Multi-Million-Dollar Shift in Sales The back-to-school shopping season is in full swing. In fact, in some parts of the country, particularly down South, children have already started classes. What we are learning as students of real-time consumer insights and Marketing trends is that seasonal shopping habits, for back-to-school in particular, are shifting.
6 product launch challenges that require agile product development solutions
Developing new products is now hyper-paced for many brands and more essential to success than ever. Remaining relevant, maintaining growth and entering new markets can expand profit potential. But for every new product that is successfully brought to market, there are hundreds if not thousands that haven’t. There are countless companies vying for share-of-wallet. This forces companies to stay vigilant beyond back-end design, engineering and prototypes.
Three steps to propel a new product to market - SME Magazine
Bringing a new product or campaign to market causes even the bravest of brand marketer to lose sleep. Juggling huge reputational and financial risks with pushing an idea past potential barriers based solely on your insights and intelligence – it’s not for the faint of heart. But when it all comes together, that’s where market disruptors are made.
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