A Massey Ferguson beauty worth up to $60,000 goes to the Reno group for its commitment to the Northern Nevada agricultural community. There aren’t many tools more essential to a working farm — or a thriving rodeo operation — than a tractor. Without one, the heavy lifting just doesn’t get done. Likewise, the Reno Rodeo Association has been serving an essential purpose for over a century in “The Biggest Little City in the World,” with a mission of supporting youth, health, and first responders.