Record Store Day began in 2007 as a way to support independent, community-based music retailers in a time when the collapsing music industry and the encroachment of corporate chain stores conspired to threaten their existence. How disturbingly ironic, then, that those very corporate stores are attempting to co-opt the Record Store Day idea and rob it of its central tenet.
Rick Rhodes laughed, shook his head, and placed the vinyl records he had been been shuffling through onto the counter. "It's millennials, mostly," he said, referring to the traffic coming through his store, Rick's Record Shack & Wifey's Closet, which opened three weeks ago, 10 minutes south of the city at 3348 Lakeshore Road in Hamburg. "I love that these younger people have so much passion for music, and deep knowledge about it, too.
"Taylor turning off her phone was the equivalent of Leonard Cohen moving to a Zen monastery for five years," writes Rolling Stone's Rob Sheffield in his breathlessly glowing review of Taylor Swift's new album. Except that Cohen moved to a Zen monastery for five years, and Taylor put her phone down for a few months. That's not really an equivalency, now is it? Taylor-mania is still news for Sheffield and many writers who find in her career something shiny and distracting.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".