Ask anyone how things are going and more often than not, you'll get the response, "Busy." We certainly are a "busy" society and it has seeped into all corners of life, especially the workplace. But is breeding a culture of busy in your business really the most effective move? Most research points to no. In fact, one study found busyness and our fear of inactivity has led to "idleness aversion" in which we're drawn to being busy regardless of how harmful it is to productivity.
Today's leaders know the costs associated with new-hire recruitment and turnover among millennials is skyrocketing. Could solid internship programs be the key to inspiring longer term commitments within a company? Internship programs can be an effective means to spot new talent, ready them with relevant on-the-job training and introduce a path to a full-time job after they graduate. But the dream of a successful internship program can crumble into a logistical nightmare if not well planned out.
Focus seems to be in ever-shrinking supply these days. The sheer number of distractions the human brain must contend with on a daily basis is staggering, and there's simply no way for the mind to process it all effectively. As a result, it's easy to find ourselves ping-ponging between tasks, never giving our full attention to the task at hand or person in front of us.ping-ponging between tasks, never giving our full attention to the task at hand or person in front of us.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".