Jenna Blumenfeld
(She/Her)
- Product Content Strategist, Stream
Boulder
As seen in:
Outside Magazine,
Matador Network,
Byrdie,
blooloop,
Supermarket News,
New Hope Network,
World Tea News,
Delicious Living,
FoodTrients,
Arival
and
Covers:
Natural and Organic Food and Beverage, Adventure Travel, Luxury Travel, Outdoors, Agriculture, Fly Fishing, Gear Reviews, Food, Travel, Skiing, Environment, Responsible Travel
writer & editor
Articles by Jenna Blumenfeld
Green Foods - Wellness 101
Green Foods There are dozens of diets that promise better nutrition and rapid weight loss. But the simplest way to improve your health is to make like Kermit & go green. By: Jenna Blumenfeld, New Hope Network Pistachios They take a little effort to crack open, but pistachios are worth it, as they contain the important brain nutrient vitamin B6 and 18 percent of your daily requirement of thiamine (vitamin B1).
Nana Joes Granola, a NEXTY Award finalist from a pastry chef who took up surfing
As a professional pastry chef with celiac disease, Michelle Pusateri set out to make a nutritious breakfast food to power her through morning surfing sessions. See how her granola became a NEXTY Award finalist. At a Glance A retailer next to the restaurant where she worked gave Pusateri her first tase of the CPG granola market. Nana Joes Granola is gluten free, certified by the Gluten Free Food Program, and Certified Organic.
20 natural and organic products that women founded, own or manage
In recognition of Women's History Month, New Hope Network celebrates brands that were founded by women, are owned by women or operated by women. See why these 20 brands deserve a second—or even third—look. This year’s Natural Products Expo West will showcase a wealth of brands founded, owned and run by women. With rich origin stories, inspiring missions and innovative product offerings, these companies—some established, others emerging—should be on retail buyers’ radars.
7 natural products to support dieters using GLP-1 medications
Personalised advertising and content, advertising and content measurement, audience research and services development Store and/or access information on a device You can choose how your personal data is used.
11 non-alcoholic mocktails retailers can stock for Dry January
The days of sad, sickly sweet mocktails are mercifully over. Thanks to the explosion of entrants in the ready-to-drink non-alcoholic (NA) category, sober-friendly concoctions are just as exciting as their boozy, carefully crafted counterparts. The most buzzworthy (get it?) new NA brands prioritize sophisticated, adult flavors and functional ingredients over sugary inclusions that mimic the feeling of drinking a traditional cocktail without the next-day headache.
8 exciting new granolas for natural retailers to stock
At a Glance In 1863, a physician created "granula" as a nutritious breakfast for patients at his health resort in Dansville, New York. In 1863, Dr. James C. Jackson crumbled baked graham flour and bran into milk to make a nourishing, healthy breakfast for patients at his Dansville, New York-based health resort, “Our Home on the Hillside” (a.k.a. the Jackson Sanatorium).
8 flours and mixes to simplify nutritious holiday baking
Help shoppers craft delicious baked goodies with better-for-you flours and specialty mixes—and some recipes, to boot. Take a look at the gallery. At the end of the year, many consumers cook elaborate traditional dishes to delight their friends and family members. However, the holidays are also filled with mandatory school bake sales, surprise houseguests and after-work cookie exchanges. Baking mixes and healthy flours can make things a little easier for shoppers.
Create spectacular endcaps with these 14 natural holiday gifts
From non-alcoholic bubbly to chocolate samplers, these attractive and interesting products will brighten your aisles throughout the holiday season. Click through the gallery for more. Holiday endcaps are the ideal locations to stoke shopper excitement for seasonal items such as desserts, alcohol, hot cocoa, personal care items … you name it.
12 nutritious, prepared dips to make fall entertaining easy
End-of-year celebrations call for sharing great food with loved ones. However, the holidays can also mean hectic schedules and added stress. Many shoppers may feel anxious as they add party hosting, gift buying and traveling to their existing responsibilities. That’s where prepared dips come in. “Consumers are increasingly interested in expanding their culinary capabilities,” explains Matt Kramer, founder of Sunny Fine Foods, maker of tahini-based dips. “But they have limited time and expertise.
Oxters underarm wash gives underarms the tender loving care they need
You could say that Scott Crowder, co-founder of the underarm wash Oxters, respects the armpit. “The armpit is super complex,” Crowder says. “It needs more than an errant swipe of a soapy hand to get clean.” With two types of sweat glands, a forest of hair follicles and over 20 lymph nodes, armpits keep us cool and protect our soft tissue. But due to their tendency to be warm, moist and dark, armpits also house multiple varieties of bacteria, making them prone to offensive body odor.
Consumers find relief in these 12 nutritious, frozen comfort foods
They soothe us during times of stress. They remind us of positive memories. They elevate our mood. As the year approaches the holiday season, grocery shoppers have comfort foods on their minds. While heavy, caloric ingredients such as cheese, cream and carbohydrates are hallmarks of comfort foods, they can take many forms, from carefully crafted spaghetti and plant-based meatballs to healthful slow-simmered curries and sauces.
Elevating nutrition and flavor in dairy
Explore the powerful health benefits of grass-fed milk, butter and cheese, sourced ethically and packed with nutrients. Consumers are becoming increasingly health-conscious, and many are seeking clean, nutritious options for themselves and their families. Grass-fed dairy is answering this demand with products that offer superior nutritional value, taste and ethical sourcing. But what exactly makes grass-fed dairy different? Download now to learn about: What’s in the glass?
10 natural coffee alternatives that won't trigger anxiety or jitters
"Coffee" doesn't have to be coffee, does it? Take a look at these alternatives—made with organic mushrooms, adaptogenic herbs or novel ingredients—that won't give consumers the jitters. We love a good cuppa. But too often, that second mug can turn our wakefulness into anxiousness, our focus into jitters. It’s easy to overdo it with coffee. Perhaps this is why more coffee alternatives are hitting store shelves (and our Insta feeds) than ever.
In the Canadian Tundra, Wildlife Photography Tours Are Reshaping a Former Hunting Lodge
I hide behind rocks. I army crawl across the berry-strewn tundra ground, staining my pants dark purple. The bear doesn’t seem concerned with the slow-moving group of humans growing closer. It’s likely, in fact, the first time the young bear has ever seen people before. In one thrilling instant, the bear pauses foraging and rises onto staunch hind legs. It stares at our group, lazily suspending two massive paws by its belly, claws dangling like chandeliers.
9 new beverages that quench one’s thirst and more
Explore these dietary supplements that deliver efficacious ingredients in a convenient drinkable format. If you’d rather drink your supplements than take a pill, you’re not alone. It seems there is no limit to the meteoric growth that functional supplement powders and beverages have had over the past year. Both young and established supplement brands are creating new, enjoyable ways to deliver powerful ingredients such as adaptogenic herbs, protein, electrolytes and more.
13 natural and organic treats with fall flavors
The leaves are turning golden. You reach for a sweater for the first time in months. Taylor Swift’s “Red” seems to blast from every car. Fall is coming. And for the natural products industry, that means one thing: Autumnal flavors are here! Pumpkin spice is still a seasonal standout.
11 pumpkin-spice flavored products to stock this fall
In the midst of throwing on a light jacket as I walked out the door this morning, a chilling thought entered my mind: “Winter is coming.” Well, at least autumn is coming (and the new "Game of Thrones" season isn't until 2019, so take a deep breath). And that means pumpkin spice-flavored foods and beverages will, not unlike White Walkers, soon materialize on store shelves. Go on, scoff if you want.
8 nutritious meals for time-crunched consumers
This Unboxed gallery of eight easy meals includes products for a healthy breakfast, lunch and dinner. Click through to find new ideas for your shoppers. The days of heating up sad, sodium-laden meals are over. Thanks to a rising crop of natural food brands, easy-to-make quick meals are healthy, delicious and appeal to a wide range of specialty diets such as paleo, vegan, gluten-free and more.
9 must-try products exhibiting at Newtopia
Check out a few of the can’t-miss launches of new products you will find at Newtopia Now. Newtopia is August 25-28 in Denver, Colorado. To help you prepare for the bevy of new and innovative natural products you’ll encounter, here are a few can’t-miss launches that you should make sure to check out. From protein-packed pasta sauce to puffed ancient grain snacks inspired by Aztec people, this product roundup shows that flavor, creativity, sustainability, and nutrition will shine at the trade show.
21 Colorado brands bring Rocky Mountain spirit to Newtopia Now
Beverages, beauty products, foods and home care. Colorado brands bring innovation, sustainability and Rocky Mountain spirit to this new Denver trade show. Colorado is a hotbed for natural innovation. And if you’re planning to attend Newtopia Now—held August 26-28 in Denver—you’ll have a front-row seat to the most forward-thinking brands in the state.
A dozen innovative brands to find in Thrive neighborhood
This month, the natural and organic CPG industry will gather in Denver, Colorado, to celebrate the growth of conscious products across four distinct categories. Attendees will visit exhibitors in Newtopia Now's four neighborhoods: Glow, Regenerate, Thrive and Represent. In the Thrive neighborhood, retailers and buyers will find the latest products helping to improve the future of human health.
7 brands focused on sustainability, planet health
The natural and organic community dedicates itself to caring for people and the planet. See how these Regenerative-area brands work toward that mission. Carlos Arrojo 7 brands to discover in Newtopia Now's Regenerate neighborhood Ora Cacao Uplifting Uganda Pure Ceremonial Cacao SRP: $26 Booth: 2810 If you haven’t had pure cacao before, here’s your chance to taste it as a deep, rich, unsweetened beverage.
7 products embody diversity of Newtopia Now’s Represent neighborhood
Newtopia Now's Represent neighborhood features a broad variety of CPG brands from traditionally underrepresented communities. Take a look at some of these exciting products. Carlos Arrojo Represent: 7 products to discover in this Newtopia Now neighborhood Sunniemade Mighty Mango Moisturizing Shampoo Bar SRP: $13 Booths: 187 Solid bars are having a moment in personal care, and Sunniemade’s shampoo bar stands out from the competition by creating a super-sudsy, hydrating wash.
10 sweet snacks that offer novelty and nutrition
Unbox these 10 sweet snacks that can delight consumers while providing uplifting, wholesome treats. See what new products your shoppers might enjoy. Nature’s Premium Fruit Pearls Triple Berry Meet the perfect dessert for a sweltering summer’s day. Nature’s Premium’s Fruit Pearls are made with a blend of delicious fruit juices. Here, blueberries, oranges, white grape juice, strawberry puree and pear juice are blended with sugar, annatto and turmeric for a refreshing, colorful and icy treat.
Explore Colorado’s food paradise before, during and after Newtopia Now
If you’re traveling to Newtopia Now in Denver, you’re in for a treat — and not just because you’ll have the opportunity to connect with the coolest food and beverage brands in Colorado. Denver is a dynamic city with one of the most vibrant food scenes in the nation.
Unboxed: 8 novel and nutritious breakfast products
Breakfast options are seemingly limitless nowadays. Take a look at eight of the latest and greatest better-for-you options on the market. Rudi’s Gluten-Free Garlic Texas Toast They say everything is bigger in Texas, and the toast is no exception. Sliced at double the thickness of “normal” bread, these hefty pieces of frozen, gluten-free Texas toast add chunkiness, chewiness and convenience to morning routines.
3 ways the Boulder Farmers Market supports emerging brands
Accelerator programs funded by venture capital firms or large CPG corporations have gained significant popularity in the past decade. But despite their prevalence, it’s worth examining how farmers markets—arguably the O.G. natural industry incubators—have supported and continue to build young brands.
Unboxed: 11 natural products to boost hiking and camping fun
Sustainable ingredients, portable packaging and nourishing add-ins are hallmarks of products perfect for hiking and camping. See these offerings. According to the Outdoor Industry Association, 55% of the U.S. population—about 168 million people—. To fuel these activities, campers, bikers, backpackers, hunters, fishers and others rely on take-along foods and products that deliver nutrition, efficacy, taste and more. It may go without saying, but typically, outdoor enthusiasts love nature.
Unboxed: 10 ‘clean’ baking mixes that combine convenience and taste
The very first boxed baking mix was produced by the Pittsburgh molasses company P. Duff and Sons back in 1933. This Depression-era novelty allowed time-pressed and stressed families to enjoy gingerbread by just adding water. Fast forward to 2024 and the baking mix aisle is full of creative options that promise a delicious treat without the hassle of meticulous measuring. , the market for cake mixes was valued at $1.4 billion in 2023 and is expected to reach $1.8 billion by the end of 2030.
Jenna Blumenfeld | New Hope Network
Jenna Blumenfeld lives in Boulder, Colorado, where she reports on the natural products industry, sustainable agriculture, and all things plant based.
Jenna Fitch | New Hope Network
Home Jenna Fitch Jenna Fitch Community & Conference Content Director, New Hope Network Jenna is the Community and Conference Content Director at New Hope Network. In this role she is passionate about using education and relationship building to connect and empower stakeholders in the natural and organic products industry.
Deanna Pogorelc | New Hope Network
Deanna oversees day-to-day production of digital content, newsletters and social media for newhope.com. She especially enjoys writing about packaging and mission-driven brands. Prior to joining New Hope Network, Deanna reported on healthcare innovation for MedCity News. She has a bachelor's degree in journalism from Ball State University.
5 Indigenous-Owned Beauty Brands to Add to Your Rotation
Prados Beauty Wildcrafted ingredients. Sustainable packaging and formulations inspired by ancient wisdom. These are the kinds of product attributes that you'll find in skincare and beauty products created by Indigenous founders in North America. In addition to improving representation in the personal care industry, Native beauty business owners often incorporate innovative botanicals into their products that yield nourishing and efficacious results.
CEO of personal care company cocokind on growth and inspiration
How this natural personal care brand came about, and what challenges it's overcome on the way. After struggling with acne in her teenage years, Priscilla Tsai, CEO and cofounder of cocokind, discovered that plant oils like coconut and avocado oil improved the moisture and texture of her skin. Inspired to make it easier for folks to get clear skin naturally, she launched cocokind, a certified organic and socially conscious skincare company based around virgin coconut oil.
6 Demeter USA-certified foods that show biodynamic is rising
As consumers deepen their understanding of the connection between soil quality and food flavor and nutrition, biodynamic has ample room to grow. Organic satisfies a need for food that was grown to certain standards. But can we do better than organic? What farming practice is even more regenerative for the environment?
Jenna Blumenfeld | Supermarket News
Stay up-to-date on the latest food retail news and trends Subscribe to free eNewsletters from Supermarket News Sign Up Now
5 Indigenous-Owned Beauty Brands to Add to Your Rotation
Skwálwen Botanicals Shkweń Rainforest Bath & Body Oil $48.00 Shop This soothing body oil is chock-full of carefully sourced botanicals that have roots in founder Joseph's Skwxwú7mesh (Squamish) First Nation ancestry. Organic and wildcrafted plants such as devil's club and stinging nettle provide skin-calming benefits, while jojoba and sunflower oil imparts maximum moisturization. An ethnobotanist by trade, Joseph is committed to protecting culturally important Indigenous plants.
4 App Solutions to Boost Municipal Citizen & Resident Engagement
ByJenna Blumenfeld, Stream Municipalities work tirelessly in the background in ways many of us never consider. While local officials work in tandem with state bureaucracies, it is local governments that supply the services that enrich communities, fix immediate problems (think: downed trees), organize emergency services, and much more.
Empire State Building President: “We Had to Reinvent the Customer Journey”
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies.
6 tips to craft an investor pitch that rocks
Getty Images Genevieve Gilbreath, cofounder of Springdale Ventures and president of Naturally Austin, shares the recipe for a successful pitch presentation. Jenna Blumenfeld | Oct 13, 2020 Whether your brand is nationally recognized or you’re just starting to move product in brick-and-mortar stores, understanding how to pitch your brand to prospective investors is an integral skill for any company.
Grains gaining traction in natural food and beverage
Whether novel breeds or the ancient variety, here’s how grains are gaining ground. Jenna Blumenfeld | Sep 21, 2020 The year is 1993, and quinoa, the ancient grain cultivated in the altiplano region of the Andes, is identified by NASA researchers as a potential crop for the organization’s Controlled Ecological Life Support System group, which helps keep humans alive during long space missions.
6 innovative food brands founded by women
Jenna Blumenfeld | Sep 04, 2020 Check out these excellent food brands listed in the Spark Change Product Discovery Zone that were launched by women. Need an uplifting plant-based yogurt? Pining for a keto-certified, gluten-free, soy-free and nut-free sandwich bread? These innovative founders have your back. Check out these sterling brands from the Spark Change Product Discovery Zone—all of which are founded or co-founded by women. Register for Spark Change here. Related
How Once Upon a Farm is taking action to improve diversity
The organic baby food brand’s new Entrepreneur Ally Program supports three minority-owned companies with mentorship and guidance. Jenna Blumenfeld | Aug 25, 2020 The United States is at a point of reckoning. While coronavirus cases, wildfires and an impending important election are setting states ablaze, the national conversation is largely focused on the persistence of systemic racism.
6 things you can get away with at Spark Change that you can’t at Natural Products Expos
Getty Images The persistence of COVID-19 is making in-person events impossible for at least the rest of the year, which is a blow to those of us who love attending Natural Products Expo for the in-person connections, the parties, and the samples—oh, the samples! While you won’t be shaking hands anytime soon, here’s how your experience at Spark Change, New Hope Network’s new online initiative to continue advancing the natural products industry, differs from Expo. (Pants are optional.) 1.
Gregory Struck is on a mission to make plant-based products more accessible
Noops Learn how this immigrant, rare disease survivor and entrepreneur is changing the way America eats. Jenna Blumenfeld | Aug 19, 2020 While growing up in South Africa, Gregory Struck had a positive view of the United States and regarded the country as a leader in technological innovation, authority and overall grandness. But when he immigrated to the U.S. in high school, he was disappointed to find there was one important facet of American life that was subpar: health.
Maple syrup may be the culinary ingredient of 2020. Here’s why
Getty Images Double-digit sales increases and a record-setting syrup yield indicates maple syrup fervor is here to stay. Jenna Blumenfeld | Aug 06, 2020 Many industries and product categories are suffering in 2020. But maple syrup? It’s seeing one of its best years ever.
Pistachios - Pumpkin Seeds - Avocado
By FoodTrients Going Green: Eat To Improve Your Health There are dozens of diets that promise better nutrition and rapid weight loss. But the simplest way to improve your health is to make like Kermit & go green. Pistachios They take a little effort to crack open, but pistachios are worth it, as they contain the important brain nutrient vitamin B6 and 18 percent of your daily requirement of thiamine (vitamin B1).
Why natural brands are boycotting Facebook ads
Getty Images Let's go inside the decisions that inspired some natural brands to pause their Facebook advertisements. Jenna Blumenfeld | Jul 22, 2020 The Black Lives Matter movement is peeling back layers of systemic racism. From public health to political representation to venture capital investments, there are few facets of society that have escaped racist policies—whether they are conscious or not.
How COVID-19 is shifting Latinx and Black shopping habits
Read on to understand the unique impacts the pandemic is having on two different demographics. Jenna Blumenfeld | Jun 29, 2020 The global pandemic has changed everything. But for some shopper demographics, those changes are more pronounced. Using data collected by The Hartman Group and The Food Industry Association, one can examine how COVID-19 has impacted the grocery habits of Latinx and Black shoppers over the last few months. Few have escaped anxiety caused by the pandemic.
Exploring the rise of plant-based food and beverage
To say plant-based products are having a moment is an understatement. Once a fringe diet closely linked to radicalism and hippie culture, the values of plant-based eating—which include health, animal welfare and sustainability—are now mainstream, and are entrenched in myriad societal echelons, such as school lunch, family dinner, employee cafeterias and fast food chains (even McDonald’s tested a Beyond Meat-based “PLT” in Canada, a “plant-lettuce-tomato”).
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Jenna
Contact Jenna, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack