Jeremy Kressmann

This virtual event is the first in a series of Online Summits from Skift. Travel’s Path Forward: Business Travel was a 2-hour dive into the key challenges, shifts in strategy, and future solutions needed for business travel. Skift editors were in-conversation with leaders from travel management companies, buyers, consultancy and guest experience companies.

If there is one constant in the world of European hotel distribution, it’s that hotel owners need to be willing to constantly tweak their strategy and stay flexible when selecting the booking channels and strategies they use to maximize results. That’s the key takeaway from a new report titled “The Evolution of Online Distribution in Europe,” out today from D-EDGE, a new hospitality brand created by the merger of Availpro and Fastbooking.

In our upcoming webinar, we’re taking a closer look at how Accor Group, one of the world’s biggest hotel brands, is transforming its business strategy to play a bigger role in the everyday lives of hotel guests. Register now to attend on Wednesday, May 15 from 1-2 p.m. EDT. REGISTER NOW A transformational shift is taking place across the hotel industry.