Sometimes we find data that backs up an existing narrative. And sometimes we find data that just raises a bunch of questions. The latter is very much the case with this data set: The review numbers for Southwest Airlines in the Apple iTunes app store. The numbers, frankly, look too good to be true. For most of the past few years, the SW app gained a handful of reviews a day, with a mix of ratings - some 5 star, some 1 star.
HQ Trivia - the game everyone loves to hate. From 8000 daily users back in October to more than a million last week, the game grabs America's undevided attention twice a day. But Americans ARE divided over the game - everyone either loves it or hates it, and with conservative billionaire bogeyman Peter Thiel investing, the haters may be in the ascendancy. The trouble didn't start with Thiel, though, and it probably won't end with him and the $15 million he brings to the table.
It's been 15 years since eBay ($NASDAQ:EBAY) and PayPal ($NASDAQ:PYPL) tied the knot, so it's sad that the two online giants are breaking up. But don't worry, you don't have to choose sides - you can remain friends with both. And while some investors are worried how PayPal will do out there on its own, a quick run through the data tells us it should do just fine.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".