Jessica Hogue
- Chief Data Officer, Consumer Mediaby, Hearst
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Articles by Jessica Hogue
ANA Newsstand | Innovid: Decoding CTV Measurement
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The Hidden Power of Female Collaborations
Of the many unexpected byproducts of COVID-19, I count increased self-awareness right up there with bread making, family puzzle night and whittling down the to be read nightstand pile. Extra hours at home afforded more reflection about my values. This surfaced some surprising insights about how I lived out my values and who were influential collaborators along the way. Girl power, squad goals, work wives … there are many forms of female alliances and all are powerful in their own right.
Understanding Connected TV
The following is republished with the permission of the Association of National Advertisers. Find this and similar articles on ANA Newsstand. By Jessica Hogue The reach of connected TV (CTV) now extends to more than half of all American homes, providing a unique set of opportunities for marketers to reach television audiences with advertising experiences that are as dynamic, interactive, and measurable as those employed in digital environments.
Decoding connected TV measurement
A summary of research by Innovid and the Association of National Advertisers (ANA). As the industry adjusted (and continues to readjust) to impacts of the pandemic, one silver lining shines bright: the innovation surrounding connected TV (CTV). The statistics prove the medium’s popularity, as CTV ad spend is expected to exceed $11bnand...
Understanding connected TV: A fast-evolving market presents opportunities for marketers looking for better reach
The reach of connected TV (CTV) now extends to more than half of all American homes, providing a unique set of opportunities for marketers to reach television audiences with advertising experiences that are dynamic, interactive, and measurable.
Nielsen's Kelly Abcarian on Expanding Local Measurement Capabilities
With the recent announcement of the addition of Comcast set-top box data to Nielsen's data arsenal, there has been a dramatic expansion of Nielsen's local measurement capabilities. Kelly Abcarian, Senior Vice President, Nielsen Product Management, has been on the frontlines of these efforts. I had the opportunity to sit down with her and ask her the following questions.
Getting Cross-Platform Measurement Off the Sidelines
In media, we’re fond of applying sports analogies and axioms. We characterize measurement as a “team sport” and then debate how far along the game has progressed. When it comes to metrics, all corners of the media ecosystem are crying foul. Marketers demand transparency. Buyers need simplicity and comparability. Media owners and platforms require new ways to position themselves amid a broader landscape.
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