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Michael Farmer on Muck Rack

Michael Farmer

  • Author, Madison Avenue Manslaughter
Madison
As seen in: The Telegraph, PLOS ONE, NBA.com, Substack, BioRxiv, Media Village, loveEXPLORING, HispanicAd.com
Covers:  The effect of strategic changes on marketing organizations. The need for CEOs and CMOs to adjust their operations and expectations in light of strategic changes.
Doesn't Cover: The effectiveness of specific advertising executions.
Author of Madison Avenue Manslaughter Author of Madison Avenue Makeover Industry Consultant Professor of Branding & Integrated Communications at CCNY

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Michael Farmer’s Biography

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I was raised in the Midwest, and I went to Princeton University to get a degree in English literature. Subsequently, I served in the US Navy for 5 years as an officer aboard destroyers and as a Professor of Naval History, Iowa State University.

Thence I headed to Harvard Business School for an MBA and a career in management consulting, where I worked for The Boston Consulting Group and later for Bain & Company. I lived and worked in Boston, Lausanne, Rio de Janeiro, Munich, Paris, London and I…

Michael Farmer’s Journalist Portfolio

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Has marketing investment in digital and social been effective?

Has marketing investment in digital and social been effective?

Major advertisers have shown little growth in sales since 2009 -- even though stock prices have risen.

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CEOs, Shareholder Value and the Decline of Marketing Risk-Taking

CEOs, Shareholder Value and the Decline of Marketing Risk-Taking

Has the pursuit of growing share prices and high C-Suite compensation turned Marketing into a cost-reduction …

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Are Holding Companies Ready for a Phase III Strategy?

Are Holding Companies Ready for a Phase III Strategy?

Phase I -- 1980s to 2005 -- acquire and squeeze; Phase II -- 2005 to 2022 -- pitch holding company relationsh…

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Complexity is killing marketing relationships

Complexity is killing marketing relationships

Increased complexity has become the new standard in marketing. Increased complexity has been created in an at…

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GALE, the Business Agency, Reveals its Successful Growth Strategy

GALE, the Business Agency, Reveals its Successful Growth Strategy

GALE's 80% average annual growth rate catches the advertising industry's attention: an interview with Brad Si…

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Hey, Madison Avenue: Buckle your Seatbelts! -- you could have a bumpy ride in 2024

Hey, Madison Avenue: Buckle your Seatbelts! -- you could have a bumpy ride in 2024

Your growing digital and social Scopes of Work have generated decades of fees -- but failed to deliver reliab…

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Articles

Madison Avenue Revisited. The Final Verdict: Murder, not Manslaughter

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By Michael Farmer
| Substack
Credit: Roz Chaz, The New Yorker, The Cartoon Bank [Author’s note: WPP, Omnicom, and Dentsu are financial holding companies, dedicated to enhancing their financial performance. Publicis, by contrast, is more like a fully-integrated operating company, more focused today on improving advertising effectiveness and benefiting financially from its focus. This artcle should be read in this context]. C-Suite Blues is a reader-supported publication.
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21 historic years that shaped the Great Britain we know today

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By Peter Phipp, Michael Farmer, Prisma Archivo, John Bingham
| loveEXPLORING Verified
Jack Clayton 29 September 2025 Do you want to comment on this article? You need to be signed in for this feature
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Induction and characterisation of Abeta and tau pathology in AppNL-F/NL-F mice following inoculation with Alzheimer's disease brain homogenate

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By Silvia Purro, Michael Farmer, Emma Quarterman, Julia Ravey
| BioRxiv
Abstract Alzheimer's disease (AD) is defined by the accumulation of neurofibrillary tangles containing hyperphosphorylated Tau and plaques containing Amyloid-beta (Abeta). The aggregation of these two proteins is considered central to the disease. The lack of animal models that can recapitulate Abeta and tau pathologies without overexpressing these proteins has hindered AD research.
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Interview

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What was your first job as a journalist?

It was only 8 months ago! I"m still freelance.

Have you ever used a typewriter?

Absolutely. I took typing in high school -- the only male in a class of 20. Manual typewriters.

How is social media changing news?

Removing all of its intelligence.