Campbell Soup is upping its digital game with the hire of a VP to run a nascent digital team within its U.S. retail marketing organization with the aim of expanding its digital efforts throughout the company. Matt Pritchard has joined Campbell in the new role of VP-digital acceleration group. He had been global head of digital at GlaxoSmithKline Consumer Health and previously worked on Kellogg Co.'s European digital strategy and operations.
Ivan Pollard is joining General Mills after more than a year of change in the marketing and media organization. The maker of Cheerios and Yoplait selected a new U.S. media agency, WPP's Mindshare, in the fall of 2015. In 2016, it picked MDC Partners' 72andSunny and Redscout as its primary U.S. creative agency, with Joan Creative, Erich & Kallman and The Community working on projects across its portfolio.
General Mills Inc. has named Ivan Pollard its global chief marketing officer, filling a role the company announced in December as part of a broader management shakeup. Pollard, who begins July 10, will report to Jeff Harmening, a longtime General Mills executive who became the company's CEO on June 1. Pollard left Coca-Cola in May after a six-year run at the beverage giant. At Coca-Cola, he was senior VP-strategic marketing for Coca-Cola North America.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".