The Manual
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When asked about the early stages of his career, it felt as though he was reliving some intense trauma. As a former ad-man and current small-batch liquor proprietor, Grasse couldn't wait to be his own boss. At 23, he founded his own agency, then Gyro Worldwide, now Quaker City Mercantile, sparking an earth-shaking, two decades of evidently unsatisfying, advertising magic.