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Jimmy Alvarez on Muck Rack

Jimmy Alvarez

Orange County, CA
Covers:  Here's background on OCMN daily coverage: Rock, Alt Rock, Punk, Reggae, Ska (All Eras). Additional footprint coverage (by SME's) - Country, R&B, Pop and Rap.
Doesn't Cover: Spiders, sharks, polka-rap or polka-ska, clog dancing and hammer throw. Due to his chronic Anatidaephobia, he personally does not cover curling, jai alai or mahjong events (Don't ask).

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Jimmy Alvarez’s Biography

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Jimmy Alvarez is the Chief Executive Officer at OC Music News. He is based in Orange County, California. During his tenure OCMN has developed a nationwide footprint, with some coverage in the UK.

Professionally, Alvarez is a published author; before landing at OCMN, he was a long-time columnist at OC Weekly and other music magazines such as Vibe, Rock Culture, The Alternative Rock Experience and Smash Magazine.

On July 9th, 2025, Alvarez became a professional member of the National Academy of…

Jimmy Alvarez’s Journalist Portfolio

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PENNYWISE & FRIENDS | LIVE AT HOUSE OF BLUES ANAHEIM

PENNYWISE & FRIENDS | LIVE AT HOUSE OF BLUES ANAHEIM

L7 | THE LAST HURRAH IS COMING TO THE WILTERN

L7 | THE LAST HURRAH IS COMING TO THE WILTERN

SOCIAL DISTORTION LIVE AT IN-N-OUT BURGER SOUND SPACE AT KROQ

SOCIAL DISTORTION LIVE AT IN-N-OUT BURGER SOUND SPACE AT KROQ

What was your first job as a journalist?

I wrote Press Releases for KROQ in the last '80s.

Have you ever used a typewriter?

Yes, and edited reel to reel with a razor blade.

How is social media changing news?

For the better and worse It is instant, which is good. It is not always accurate or truthful, which is way-way bad.