Joe Staples
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Articles by Joe Staples
Bioscope.AI Announces the "Try It on Yourself" Program Allowing Physicians to Use Artificial Intelligence and Genomics to Analyze Their Own Health
CARMEL, INDIANA / ACCESS Newswire / October 21, 2025 / Bioscope.AI, a pioneer in AI-powered omics medicine, today announced "Try it on yourself" availability. The trial allows physicians to experience the power of the Bioscope.AI solution using their own medical records and genomic data interpreted by an artificially intelligent virtual colleague.
No Gym, No Problem? Majority Of Americans Get Exercise They Need Without One
No Gym, No Problem? Majority Of Americans Get Exercise They Need Without One 6/4/2024 4:16:01 AM NEWS COPY W/ video + INFOGRAPHIC Six in 10 Americans swear they can“get all the exercise they need” without ever stepping foot inside a gym. A new study of 2,000 U.S. adults found the average person considers themselves active five times per week and exercises four times per week - and 54% said they“never” go to the gym. Since many skip the gym, they're getting their exercise in other ways.
Cooking, Golf, and Bubble Soccer: Team-Building Horror Stories and How to Avoid Them
by Joe Staples, Guest Author Team building offsites. We’ve all been there. As you look back, you most likely smile at some of the memories and cringe with embarrassment over others. I vividly remember a game of basketball set up between the executive team and the board of directors. I don’t play basketball. My only move was to run up and down the court and try and trick someone into passing me the ball.
Americans Look Forward To Shopping In-Person For Black Friday (Video & Infographic)
By Joe Staples // SWNS Two in five (43%) Americans miss the chaos of in-person Black Friday shopping each year. A poll of 2,003 U.S. adults found 95% plan to participate in Black Friday and Cyber Monday events for 2022, with a third planning to shop both online and in-store. Not having to wait in lines makes online sales for both events appealing (46%), more so than avoiding COVID-19 risks (36%) and not having to stay up all night (31%) to shop in person.
3 in 10 parents say their teen is the family's biggest 'backseat driver'
Home News 3 in 10 parents say their teen is the family's biggest 'backseat driver' By SWNS Staff w/ VIDEO + INFOGRAPHIC As summer heats up and Americans hit the roads for vacations and family time, you may want to set some ground rules while driving – otherwise your kid is likely to grow up to be a backseat driver.
Wanderlust has many Americans looking to get in touch with Mother Nature this summer
Home News Wanderlust has many Americans looking to get in touch with Mother Nature this summer By Joe Staples // SWNS w/ VIDEO + INFOGRAPHIC A new study suggests the majority of Americans plan to get in touch with Mother Nature on their summer getaways this year. A survey of 2,000 Americans found 66% said they feel their absolute best when surrounded by nature and more than six in 10 (62%) have daydreamed about getting outside this summer.
71% of Americans want to spend more time with family and friends this summer than ever before
By Joseph Staples // SWNS w/ VIDEO + INFOGRAPHIC This summer is set to be a busy one for many Americans. New research indicates 75% of people plan on being more active this summer than in recent memory. A survey of 2,000 general population Americans found on average, people plan on spending a full extra week outside this summer compared to last. Nearly three-quarters (71%) want to spend more time with their family and friends this summer than ever before.
Young entrepreneurs fear their age hinders them from being taken seriously
By Marie Haaland // SWNS w/ VIDEO + INFOGRAPHIC For those thinking about opening their own business, it’s time to take the plunge before you hit the big three-oh, according to new research. The survey of more than 25,000 respondents (age 18–40) across 35 countries asked respondents what age they thought would be easiest to start a business and identified it to be at 28 years old.
Americans are shifting their health priorities now more than ever
By Zoya Gervis // SWNS Staff W/ VIDEO + INFOGRAPHIC A nationally representative poll of 2,005 Americans found that 69% care more about their immune health now than they did pre-pandemic. According to new research, 2020 has caused a shift in priorities for Americans, with their health, and the health of loved ones especially, now among the biggest concerns. In fact, more Americans care about the health of their loved ones more than they do for their own health right now (86% vs. 74%).
Four in 10 Brits said the past year is the longest they have ever gone without a holiday
Four in 10 Brits said the past year is the longest they have ever gone without a holiday – taking a toll on their overall mood and wellbeing. A study of 2,000 adults found that prior to the pandemic, they would have enjoyed a holiday or mini break from their daily routine every four months. But in the past year, 58 per cent have had to cancel three or more planned breaks.
Young men are more likely than young women to talk about investing with their family
By Danielle Moore // SWNS W/ VIDEO + INFOGRAPHIC Six in 10 American women have been condescended to about their financial situation, according to new research. A new study of 2,000 Americans – 1,000 men and 1,000 women – revealed the differences in how different genders are taught to think about finances from a young age. While 39% of men discussed the principles of investing with their family prior to the age of 18, only 29% of women had done so.
No date? You're not alone – 65% of Americans are spending their V-Day at home with their 'quaran-team'
By Joe Staples // SWNS Staff NEWS COPY W/ VIDEO + INFOGRAPHIC According to a new survey, more than half (57%) of single Americans surveyed feel optimistic about finding “The One” in 2021 and say they’ve opened their dating pool to include people they wouldn’t have been previously interested in. A survey of 2,000 Americans in the dating market found there is a renewed increase in sentimentality when it comes to dating this year.
People are getting creative with self-care routines in 2021 - digitalhub
By Joe Staples // SWNS NEWS COPY W/ VIDEO + INFOGRAPHIC More than seven in 10 Americans (73%) were more conscious of needing self-care in 2020 and 69% plan to do more self-care in 2021 than they did in the previous year, according to new research. The survey of 2,000 general population Americans, commissioned by wellness software company Vagaro and conducted by OnePoll, examined their self-care habits and the possibility of whether they see themselves investing in self-care more in the future.
The Three Rules to Know When You’re Looking for a New Computer.
How old is too old for a computer? Photo by John Schnobrich on Unsplash Right now, in Merriam, Kansas, there is a 2011 MacBook Pro still trucking along — original battery and HDD and all. It was my first computer. When I was 16 years old, I asked my mom to help me buy it and had to justify a dozen ways to use it in a budding high school career in journalism and beyond. In 2011, it was the pinnacle of modern technology.
Do Fashion and Tech Belong Together?
Two very different industries keep colliding, and it could be the start of something great Photo by Omid Armin on Unsplash It’s always weird seeing Hermès, the French high fashion brand, paired with Apple on the Apple Watch. For a cool $1,250, you can have an exclusive watch face and a $500 watch band to go with your $800 watch.
Why You Should Be an Early Adopter of Wi-Fi 6
The next-gen Wi-Fi is here to stay, and it’s time to learn all about why you should adopt it early. Image courtesy of Asus After being on backorder for two months, last Wednesday held a happy sight: a cardboard box from B & H Photo. In that box contained an item I’ve been excited to test and use on a daily basis: Asus’s Zen WiFi XT8 router. For a majority of people, getting a new router isn’t all that exciting. Many do just fine with whatever their ISP comes in and installs for them.
Digital Spring Cleaning
Put away the Febreze. Freshening up your digital life is a lot easier than you would think. So… clean… I love to clean. It’s something my partner and I never have to fight about. Whatever it is, I don’t mind cleaning it. It’s stress-relieving for me. The term “Spring Cleaning” is just… wonderful. There is nothing like sitting down in a pristine living room after cleaning it, curling up on a clean sofa with a sparkling water and the latest issue of AD or Real Simple.
It's Not About The Ping-Pong Table
It’s Monday morning and Ashley wakes up early, unable to sleep due to a mix of excitement and anxiety. Today is day one of her new job. When she arrives, someone takes her picture to be used on her security badge. As she is escorted through the halls on the way to the new-employee orientation meeting, she receives lots of smiles from her soon-to-be coworkers.
3 Steps to Kickstart a Peer-to-Peer Employee Recognition Program
The long-time tradition of top-down recognition by managers isn’t enough anymore. With changing workforce demographics, acute talent shortages, and high turnovers, peer-to-peer recognition can help you meet strategic goals while building a culture of engagement. Here are three steps to kickstart your peer-to-peer recognition program. Rewards and recognition are key to keeping employees inspired, engaged and become invested in your organization’s success.
9 Reasons Why You Need Rewards and Recognition Technology
Rewards and recognition holds immense potential for digitalization. From actioning social media plugins to creating a singular performance-to-rewards data loop, companies can explore a variety of possible applications. We share a few implementation areas and three key benefits you could expect. Technology has had massive implications for HR, from improving employee experience, automating benefits and payroll, to building engagement with learning and development programs and organizational behavior.
The AI Revolution
This article appears in the Fall 2018 issue of Silicon Slopes Magazine. Despite the doom and gloom of the media the world is progressing at a rapid pace. The advances in quality of life across the globe over the last 200 hundred years has been nothing short of amazing. I recently read Steven Pinker’s book Enlightenment Now. The facts and statistics he lays out in his book are eye opening. In 1800, no country in the world had a life expectancy greater than 40 years.
Here’s Why VCs Are Injecting $703 Million Into Direct-to-Consumer Brands
This article appears in the Fall 2018 issue of Silicon Slopes Magazine. When you think of venture capital investment, usually tech products like software and mobile apps come to mind. However, over the last 3-5 years, shifts in consumer spending, investments from the private sector, and the bankruptcies of traditionally large brands have shown VCs that the entire direct-to-consumer (D2C) economy (e.g. socks, cosmetics, apparel) is growing.
The Place Where Every Day Is An All-Hands Meeting: Learning To Embrace Your Startup Self
This article appears in the Fall 2018 issue of Silicon Slopes Magazine. No doubt there is a different feel to a startup compared with a well-established larger company. Having worked for four sizable companies in my career (three of them publicly traded) and more recently moving to a startup, the change has been distinct. See if any of these differences between an established company and a startup ring true for you. Established Co: You’ve got more budget than good ideas worth spending on.
YouEarnedIt Expands Platform with Awards and Nominations
YouEarnedIt, the SaaS-focused HR solutions firm for bottom-line performance metrics enhancement, has unveiled its new Awards & Nominations, a feature suite geared to help companies conduct awards ceremonies in reduced timelines with greater impact.
Rideau Recognition Solutions Receives New Capital
Rideau Recognition Solutions will receive a significant investment from a group of institutional investors led by Fondaction. This group has made investments in Rideau in the past and has supported the company in its successful projects of innovation and expansion into new markets, regions and service areas. "The past year has been an exciting one for us," Peter W. Hart, CEO of Rideau, said.
The Two Biggest Gaps Every Marketer Must Address in 2018
The Two Biggest Gaps Every Marketer Must Address in 2018 Guest Author 17 Jan 2018 | 6 Mins Read | Level - Intermediate Connect with Author X Anjali is a product marketing director at Aprimo, and looks after the strategy, go to market, positioning, and messaging for the Marketing Productivity, Plan and Spend, and Digital Asset Management products. Prior to joining Aprimo, she spent 8 years at Forrester Research where she covered the marketing technology, eCommerce, and digital agency spaces.
3 Proven Successful MarTech Strategies for 2018 (Plus One to Avoid)
3 Proven Successful MarTech Strategies for 2018 (Plus One to Avoid) Guest Author Jan 23 2018 | 7 Mins Read | Level - Intermediate Connect with Author X Gitit Greenberg is the Senior Director of Marketing Insights at SimilarWeb, where she works with her team of analysts to produce data-driven results that will help businesses make better decisions. Before joining SimilarWeb Gitit worked at Google and Vocativ, and she has a MA in Political Communications from The Hebrew University.
3 Proven Successful MarTech Strategies for 2018 (Plus One to Avoid)
3 Proven Successful MarTech Strategies for 2018 (Plus One to Avoid) Guest Author Jan 23 2018 | 7 Mins Read | Level - Intermediate Connect with Author X Gitit Greenberg is the Senior Director of Marketing Insights at SimilarWeb, where she works with her team of analysts to produce data-driven results that will help businesses make better decisions. Before joining SimilarWeb Gitit worked at Google and Vocativ, and she has a MA in Political Communications from The Hebrew University.
ContentSquare Announces AI-Based Product 'Auto-Zone'
ContentSquare Announces AI-Based Product 'Auto-Zone' By The MTA News Desk 17 Jan 2018 | 2 Mins Read Connect with us X To share a press release or news update, please email our Features Editor, The MTA News at: news@mta.com New York, NY: ContentSquare, a digital experience insights platform, today announced the launch of its Auto-Zone product, an artificial intelligence-based recognition algorithm that redefines online data collection by replacing content tagging and tag configuration with...
Enhancing the Big E - experience - that a CMO now owns: With Glen Hartman, Accenture Interactive
Watch Glen Hartman, Managing Director at Accenture Interactive talk about delivering meaningful experiences with a new type of capability - one that combines all the greatest parts of creative, branding and marketing linked to technology, analytics and data. According to him, the core components of CX are empathizing with the customer, providing context and personalization.
Marketers: It’s Time to Start Maximizing Your Martech Spend
Chris Pisapia, CEO & Co-Founder of Verndale, explains three key steps that marketers can take in order to get the most out of their marketing spend Marketers are using technology to differentiate their brands from competitors. Newer technologies such as automation, chatbots, and virtual assistants all have the potential to improve a brand’s customer experience but, in order to do so, they must execute and apply these strategies effectively to make their martech spend count.
Marketing Performance Management- Going beyond DAM, with James Thomas, Allocadia
Marketing Performance Management- Going beyond DAM, with James Thomas, Allocadia Staff Writer Jan 09, 2018 | 10 Mins Read Connect with Author X Ishani, an Economics major, is the newest (and youngest) addition to the Revenu8 editorial team. Her infectious millennial curiosity to deep-dive into all things tech has led her to track the innovators and disruptors in the martech and HR tech world, and bring their stories to life in through the MarTalk and HRTalk Executive Interview Series.
Seven Tips to Get More from Your Tradeshow/Event Spending
Joe Staples, Chief Marketing Officer, Motivosity, talks about how tech companies can maximize their spending from tradeshows and events I've been around long enough to see the surge, near death, and the resurgence of technology tradeshows and events. What looked like something that the internet was going to kill in the late 90's is now back, seen as an effective part of any tech marketer's arsenal. Spring kicks off the heart of tradeshow season.
Accenture to Acquire Mackevision, an Award-Winning Producer of Immersive Content
Accenture to Acquire Mackevision, an Award-Winning Producer of Immersive Content By The MTA News Desk 11 Jan 2018 | 2 Mins Read Connect with us X To share a press release or news update, please email our Features Editor, The MTA News at: news@mta.com Accenture’s latest decision to acquire global producer of 3D-enabled and immersive content experiences - Mackevision will boost the company’s digital services offering by strengthening its ability to create more compelling customer experiences.
5 Great Clichés that Will Help You Be More Forward-Thinking with Your Marketing
5 Great Clichés that Will Help You Be More Forward-Thinking with Your Marketing MarTech Maven Feb 01, 2018 | 7 Mins Read | Level - Intermediate Connect with Author X Heather Hurst is Director of Corporate Marketing at Workfront. She develops attention-grabbing marketing campaigns, combining proven and emerging tactics to build brands. With more than 15 years of marketing experience, Heather has enjoyed raising profiles of both B2B and B2C companies.
Here's How to Unlock Major Returns with People-Based Marketing
The difference between good and great digital marketing is contingent upon a brand’s ability to market effectively to a person, not merely data points. In fact, 81% of consumers want brands to understand them better and know when and when not to approach them.
Performance and Attribution Compilation Series 2017
The Best of... Performance and Attribution in 2017 Staff Writer Jan 30, 2018 | 10 Mins Read | Level - Intermediate Connect with Author X Surajit is an analyst with over 8+ years’ experience in market research capabilities across domains. As Director – Research at MarTech Advisor, he is in charge of directing, conducting, tracking and monitoring market research campaigns on current and emerging trends and technologies across business functions and processes.
Accenture Announces Opening of Innovation Hub in Columbus
Columbus, OH: Accenture opened an innovation hub in Columbus as part of the company’s accelerated innovation investment in the U.S. The hub is designed to enable clients to compete in the digital economy by helping them modernize legacy applications, leverage disruptive technologies and take advantage of the latest IT delivery techniques. Accenture uses the most advanced software engineering technologies including agile, DevOps, cloud computing and robotic process automation.
How MarTech-Enabled Marketing Operations Drives New Marketing Structures
Ten years ago, Marketing Operations was still a very new role in org structures. Today, it has become the backbone of a marketing team driving the marketing excellence and supporting the business growth.
Forward thinking: Reshaping how Marketers View Campaign Attribution
Jay Stocki, SVP, Data and Product, Experian Targeting discusses the current state of attribution and why targeted advertising is only as good as a brand’s ability to measure success The changes in the marketing ecosystem continue to accelerate. The days of the media serving as a proxy for an audience are over. People-based marketing is now the expectation in every channel.
5 Tips for Making the Most of Your Annual Plan
We’re entering that season of reflection and resolution, in both our personal and professional lives. Yet despite our best intentions, New Year’s resolutions rarely stick and annual plans have a tendency to collect dust on the shelf until it’s time to create the next year’s plan. This is not to knock annual plans. While some marketers prefer shorter planning cycles of 90 days or even 30 days I’ve always been a big believer in the importance of yearly, company-wide and department-wide objectives.
Cooking, Golf, and Bubble Soccer: Team-Building Horror Stories and How to Avoid Them
Team buiding offsites. We’ve all been there. As you look back, you most likely smile at some of the memories and cringe with embarrassment over others. I vividly remember a game of basketball set up between the executive team and the board of directors. I don’t play basketball. My only move was to run up and down the court and try and trick someone into passing me the ball. I’ve also been the culprit in organizing some of these events designed to improve team relationships.
5 Ways Marketers Can Use AI to Transform the Future
By the year 2035, artificial intelligence could increase productivity by up to 40%, says an Accenture report. We’re not talking just about robots here, although that’s part of the equation. We’re talking about “technology that senses the environment, comprehends what's happening, and takes action.” Going by that definition, AI has already taken root in many marketing teams, and this is just the beginning.
5 Hidden Costs of “Unconsolidated” Software Tools
Some words just don’t have good opposites. You can be “disgruntled” but not “gruntled.” A meeting can be “disrupted,” but if no one barges in, does the meeting remain “rupted”? “Consolidation” is one such word. If you haven’t yet consolidated several different things, what are they? Multiple sources tell me that “unconsolidated” isn’t exactly a word, suggesting “decentralized” and “deconcentrated” instead. While these are close, they’re not exactly right.
Embracing the Shift to Remote and Flex Work
Right now, you might be working in a coffee shop, in your home office, or at your kitchen table. If you are reading this article while working remotely, you are among the growing 58% of employees who work somewhere other than the office some portion of the week. The 2017-2018 State of Enterprise report shows flexibility is on the rise as companies see the value of allowing team members to work outside the office and outside standard business hours.
Marketing Intel - Visual IQ CMO Connects the Customer Journey Dots
Wayne St. Amand, CMO at Visual IQ shares insights on people-based marketing and marketing intelligence. He suggests marketers CMO, Amand Wayne St. to break data silos and take a cross-channel or cross tactical way and form a cooperative ecosystem. According to him communication and collaboration together are a perfect combination to succeed adjusting machine learning in between.
What’s so Wrong with Email? 4 Glaring Email Issues to Inspire a Revolution
Do marketing and communications professionals have the right tools to do their job? Two out of three will tell you they do—but results reveal gaps in the typical communicator’s toolkit. The same professionals who place confidence in their work management tools also say work moves too slowly, revenue opportunities are lost, and costs go up as timelines slip. Perhaps the toolkit they’re using isn’t quite up to the job after all.
3 Types of Marketing Events and Why They Might (or Might Not) Be What You Need | MarTech Advisor
Live events have gone through a rise, a fall, and now… they’re making a comeback. With this renaissance, marketers might be eager to dive right back in, but it’s important to take step back and consider how they can re-enter your marketing mix in spectacular, revenue-generating fashion. First, let’s go back to pre-Internet days. Live events offered one of the only ways to get information to prospects or customers on a mass scale.
Suffering from Organizational Drag? Try These 4 Proven Cures
How much time does your team spend getting ready for work every day? I’m not talking about the prep that happens in front of the bathroom mirror.
So You Want to Be a CMO? 5 Skills to Get You There | MarTech Advisor
If you’re reading this, you’re most likely in a marketing career or planning for a marketing career. And if you’re ambitious, you may be aiming for a senior level position, like CMO. All the ambition in the world—without preparation through meaningful action—makes you merely a dreamer. Take for instance, a high school senior who decides halfway through her senior year she wants to go to an Ivy League university. How would her school advisor respond?
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