In the medieval legend made famous by the brothers Grimm, the German town of Hamelin is besieged by a plague of rats, until the mysterious pied piper appears and agrees, for a fee, to rid them of the infestation. The mayor then reneges on payment and the piper exacts a savage revenge on the town’s ingrates by luring away their children, who are never seen again. The tale could also be an allegory for today’s grim intergenerational smash-and-grab – the global economy.
Futurology is a favourite journalistic parlour game, usually reserved for a slow news week or the lifestyle section. When I saw the following bold opening statement in a recent Irish Times magazine cover story, “Half of the babies born today in industrialised countries will live long enough to celebrate their 100th birthday”, it got me thinking about the chasm that separates ‘environmental journalism’ from that altogether rosier alternate world where the rest of the media seemingly reside.
I spent all day Saturday November 5th in the Grand Hotel, Malahide, covering the penultimate session of the Citizens’ Assembly hearings on climate change. Having watched much of the previous weekend’s deliberations via live stream, I had the sense that something genuinely important, perhaps even historic, was unfolding. The eight hours or so I spent observing the process up close reaffirmed that impression.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".