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John Iwuozor on Muck Rack

John Iwuozor

Lagos
As seen in: MSN, Forbes Advisor, Substack, Moz Blog, Miami Herald, The Sacramento Bee, Lexington Herald-Leader, Arizona Daily Star, Fort Worth Star-Telegram, Omaha World-Herald and
Covers:  IT Security, B2B Marketing, SaaS, MarTech, SMBs

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John Iwuozor’s Biography

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John Iwuozor is a freelance writer for Cybersecurity and B2B SaaS brands. He has written for a host of top brands, the likes of ForbesAdvisor, Esecurityplanet and Tripwire, amongst others. He’s an avid chess player and loves exploring new domains.

John Iwuozor’s Journalist Portfolio

The Biggest Threats to the US Critical National Infrastructure

The Biggest Threats to the US Critical National Infrastructure

In February 2021, a hacker gained access to a city's water system in Florida and attempted to increase the so…

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EV Cybersecurity Requirements - What are they, and what should you know?

EV Cybersecurity Requirements - What are they, and what should you know?

In a world where everything is online, many people are moving away from gasoline-powered vehicles toward elec…

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NERC CIP 012-1 What You Need to Know

NERC CIP 012-1 What You Need to Know

A new update is coming to the highly renowned NERC CIP standard. As with earlier released versions, NERC CIP-…

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SBOM - Recipe for Avoiding a Disaster

SBOM - Recipe for Avoiding a Disaster

A Software Bill of Materials is similar to a recipe for creating the perfect dish. In this case, the SBOM rec…

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NERC's 2022 Summer Reliability Assessment

NERC's 2022 Summer Reliability Assessment

The power grid and power supply are facing many obstacles this summer, and an emergency backup power solution…

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Analysis of Brazilian E-Commerce Text Reviews Dataset Using NLP

Analysis of Brazilian E-Commerce Text Reviews Dataset Using NLP

In this article, we would be working on a Brazilian E-commerce reviews dataset where we would perform some ex…

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Articles

What 50k Query Fan-Outs Reveal About Brands (+ Free Data!)

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By Peter Meyers, Melissa Brown, John Iwuozor
| mz.cm
Last year, we published a framework for understanding query fan-out based on 10 fan-out types representing observed Google results (primarily from Web Guide Beta): To take this work to the next level, we need reliable, repeatable prompts and metric, not just anecdotal evidence. Over the past few months, I set out to build a prompt-generation laboratory and dataset of 1,000 subtopics and 50,000 fan-out prompts. Today, I’d like to share that data set and the insights we’ve gained from it.
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I Tested 15 of the Best Brand Monitoring Tools: Here Are My Top 8 Picks

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By John Iwuozor
| Moz Blog Verified
Tracking brand mentions used to be simple. You'd monitor social media, keep an eye on press coverage, and set up a few alerts for your company name. That's no longer enough. Brand visibility is now fragmented across numerous platforms, and most teams lack a reliable way to track and measure it. I tested 15 of the best brand monitoring tools to find which platforms give marketers the clearest view of their visibility.
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I Tested 15 of the Best Brand Monitoring Tools: Here Are My Top 8 Picks

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By John Iwuozor, Chima Mmeje, Tom Capper
| mz.cm
Tracking brand mentions used to be simple. You'd monitor social media, keep an eye on press coverage, and set up a few alerts for your company name. That's no longer enough. Brand visibility is now fragmented across numerous platforms, and most teams lack a reliable way to track and measure it. I tested 15 of the best brand monitoring tools to find which platforms give marketers the clearest view of their visibility.
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Interview

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What tools and software do you use to do your job?

Google Docs, Frase

What's your favorite social network?

LinkedIn

Did you work for your high school newspaper? If so, what did you do there?

Nah, not at all.