Well, it’s finally upon us. While voting has started or already taken place for many of you, for most of us next Tuesday will be the day when this unprecedented campaign season reaches some kind of end point. It is important, I think, to address one all-too-common complaint before that happens. Throughout this prolonged process, I have heard one gripe just a little too often: I don’t like either candidate. Really?
As a group, we Baby Boomers make up an enormous cohort of active farmers. Many of us endured, with varying degrees of patience, the repetitive advice of parents and older neighbors from their life experiences during the Great Depression. Our chance to repay this unasked-for advice is now at hand. Like it or not, well-meaning or self-serving, we are going to mimic that tiresome exercise with Deep Thoughts from the Time of Barry Manilow.
Generating a winning game plan for 2016 is not easy. There are numerous scenarios that will erode farmer equity even after vigorous efforts to minimize cost and maximize revenue. Judging from the flood of advice from ag economists, this situation is common across regions and sectors. Yet despite the strenuous urging to make this or that adjustment, most of us are taking less-than-drastic actions. Cash rents have drooped, not dropped. Input prices are not plunging because of buyer intransigence.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".