I spent all of last week in Las Vegas at Black Hat 2015. I used to pass on Black Hat but no longer – it is a great opportunity for getting into the cybersecurity weeds with the right people who can talk about evasion techniques, malware, threat actors, and vulnerabilities. Alternatively, RSA Security conference conversations tend to center on things like IPOs, market trends, and PowerPoint presentations.
I’ve been meaning to write this blog since returning from San Francisco in April and I’ve finally gotten around to it. With the dangerous threat landscape and seemingly endless string of data breaches, there was quite a bit of industry bashing at this year’s RSA conference. Discussions featured numerous sound bites accusing the cybersecurity industry of ‘being stuck in the dark ages,’ and claiming that the industry ‘has failed its customers.’ Pretty strong stuff.
Back to one of my pet issues, the global cybersecurity skills shortage. According to ESG research, 46 percent of organizations say they have a “problematic shortage” of cybersecurity skills in 2016 (note: I am an ESG employee). By comparison, 28 percent of organizations claimed to have a “problematic shortage” of cybersecurity skills in 2015. That means we’ve seen an 18 percent year-over-year increase. So, there is a universal shortage of infused talent, but where are these deficiencies most acute?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".