Ask any CISO what their job entails and they are likely to respond with a common mantra: Assess IT risk, communicate IT risk to business executives, and then create and execute a mutually agreed upon plan to address risk. In the past, CISOs concentrated this effort on internal IT but this internal focus is becoming increasingly myopic because:1. Outsiders have network access. Enterprises regularly grant network access to business partners, suppliers, and customers. 2. "Shadow" IT is on the rise.
My colleague Doug Cahill and I spend a lot of time thinking about security operations and analytics these days. Why? Enterprise organizations are under constant attack from increasingly sophisticated cyber-adversaries so they need better situational awareness about their security posture at all times. Unfortunately, many organizations aren’t doing a very good job in this area. Many anchor security operations to an amalgam of point tools that don’t interoperate.
I recently posted a blog about changes cybersecurity technology procurement changes at enterprise organizations. According to ESG research, enterprises are consolidating the number of cybersecurity vendors they do business with and purchasing security products designed for integration. Eventually, CISOs will buy more products from fewer vendors, leading to the rise of a few enterprise-class cybersecurity technology vendors that dominate the space.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".