Two years ago, Renegade Brewing founder Brian O’Connell posted a treatise on his website calling for an end to the use of the word “craft” to describe, well, craft beer. “The moniker of craft is now being used as a tool by the macro brewers to marginalize and set aside what we do,” he wrote. “Craft, in a way, implies that we are some little side project that will go away… Don’t call us a craft brewery. We are not craft beer! We are beer!
If Left Hand Brewing's lawsuit against craft-brewing yeast supplier White Labs ever goes to trial, the court room is going to look more like a lab than a legal proceeding, with all the microbiology expert witnesses showing up. Colorado's fourth largest independent brewery has accused White Labs of selling faulty yeast that resulted in Left Hand having to recall or destroy $2 million worth of beer in 2016 and 2017.
Brewers carefully craft their beer recipes so that when someone drinks the finished product, they notice specific flavors, aromas, textures and colors. If the beer is paired with food, other flavors can come out, or the beer can bring out new flavors in that food. But for the most part, the beer was meant to be enjoyed for what it is. Some people just aren't satisfied with that, however, so they blend two or even three beers together to create new flavor combinations.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".