Jose Diaz on Muck Rack

Jose Diaz

As seen in: Bleacher Report, Diario AS, The Nation, Popular Resistance, beehiiv, Security Management (US), Mock the Toast, Equal Times, The Oracle, The Business Journal, ZNetwork
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Articles

Mock the Toast | 06.04.26

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By Jose Diaz, José Díaz
| beehiiv
Industry Little Saints is approaching $28 million in lifetime revenue, with retail sales up 50% and DTC revenue reaching $11 million as the functional NA brand prepares a Series A raise and broader wholesale expansion. (www.bevnet.com) BRĒZ founder says regulation should prioritize consumer access and product transparency. (thedailypour.com) Many brewers are positioning non-alcoholic beer around specific occasions, use cases, and consumer motivations.
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Mock the Toast | 05.28.26

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By Jose Diaz, José Díaz
| beehiiv
Industry Athletic Brewing doubles national media spend as NA beer competition intensifies ahead of summer. (marketingdive.com) Global beer companies are accelerating zero-proof investment ahead of the 2026 World Cup. (forbes.com) Drinks entrepreneurship rewards long-term positioning, disciplined execution, and differentiated brand building. (ahsoinsights.com) Athletic Brewing, Tilray, and Deschutes gained volume in 2025 while most top craft brewers declined.
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Mock the Toast | 05.21.26

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By Jose Diaz, José Díaz
| beehiiv
Industry Zero Proof Nation’s founder launched Know Drinks, an analytics platform focused on non-alcoholic retail and consumer insights. (linkedin.com) Guinness grew global sales through younger consumer engagement, affordable positioning, and continued investment in Guinness 0.0%. (beveragedaily.com) Deloitte found value-focused consumers increasingly favor low/no alcohol options tied to quality and trust. (deloitte.com) AMASS Brands Group, maker of Good Twin, went public.
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