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Joy Johnston on Muck Rack

Joy Johnston

(She/Her)
Atlanta
As seen in: Medium, HuffPost, Bandcamp Daily, Search Engine Land, The Atlanta Journal-Constitution, Austin American-Statesman, Palm Beach Post, WSB-TV (Atlanta, GA), KIRO-TV (Seattle, WA), WFTV-TV (Orlando, FL) and
Covers:  Health, national news, viral news, breaking news.
News SEO Strategist, Trisolute News Dashboard | Award-winning author | Caregiver Advocate | Irish-American

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Joy Johnston’s Biography

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Experienced digital newsroom manager leading with empathy and integrity. Have worked for newspapers, TV and radio stations and digital publications. Thrive when using analytics to influence coverage, content planning for major events and mining search results for explainer and evergreen opportunities. Passions include fact-checking and rebuilding trust in news through smart editorial practices and training.

Articles

How to turn news articles into assets for AI search

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By Joy Johnston
| Search Engine Land Verified
AI is prompting the deconstruction of the traditional news article. Publishers concerned about declining search visibility must adapt their content distribution workflows to surface in Google’s AI-powered SERP features and LLMs. AI-powered algorithms are reshaping how news content gets surfaced, with audiences favoring video in a social-search hybrid experience. The article isn’t dead, but publishers may need to think beyond it and embrace liquid content.
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How to optimize news content for today’s social-first Google SERP

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By Joy Johnston
| Search Engine Land Verified
We’re in a new era where web content visibility is fragmenting across a wide range of search and social platforms. While still a dominant force, Google is no longer the default search experience. Video-based social media platforms like TikTok and community-based sites like Reddit are becoming popular search engines with dedicated audiences. This trend is impacting how news content is consumed.
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How did YouTube fare in Google mobile visibility in 2023?

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By Joy Johnston
| newsdashboard.com
It’s no secret that video visibility rankings on Google’s SERPs are driven largely by Google’s own video platform, YouTube. News publishers who are not repurposing their own videos on YouTube are missing out on one of the internet’s most popular video platforms, which also serves as a search engine. WTF is SEO offers some good tips for news publishers on how to optimize video content for YouTube. In 2023, YouTube’s visibility in video rankings on Google saw some dramatic swings.
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