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Joydeep Bhattacharya on Muck Rack

Joydeep Bhattacharya

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Articles

Game Changers 2026: India Insurgent Brand Report

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By Joydeep Bhattacharya, Rohit Shankar, Bhavya Nand Kishore
| Bain & Company
India’s insurgent consumer brands continue to outpace the market, reaching $7.5 billion in FY25—a 3.75 times increase compared with FY20. These brands are growing 1.5 to 5 times their respective categories and are building new segments at breakneck speed.
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With AI, picking a major because of high salaries is riskier | Opinion

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By Joydeep Bhattacharya
| Des Moines Register Verified
The AI revolution makes exploration more valuable, not less, in higher education Joydeep Bhattacharya Guest columnist June 21, 2026, 5:56 a.m. CT Joydeep Bhattacharya is a professor of economics at Iowa State University. Students are increasingly choosing majors the way investors choose stocks: by chasing the highest expected return. But when artificial intelligence is reshaping the labor market, that strategy may be riskier than it appears.
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Consumer Behavior Statistics: Top Trends To Follow

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By Joydeep Bhattacharya
| seosandwitch.com
Consumer behavior isn’t just changing. It’s accelerating. What worked last year or even last quarter is quickly becoming outdated. Today’s consumers move fast, switch brands often, and expect seamless experiences across every touchpoint.
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