Jürgen Seitz on Muck Rack

Jürgen Seitz

Verified
Munich
As seen in: Bayerischer Rundfunk, Nature, Administrative Sciences, MDPI, Technovation, BR24, Dialnet - Universidad de La Rioja, Focus+
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Articles

Investigating Decision-Support Chatbot Acceptance Among Professionals: An Application of the UTAUT Model in a Marketing and Sales Context

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By Jürgen Seitz Verified, Sven Kottmann
| Dialnet - Universidad de La Rioja
This study investigates the acceptance of an AI-powered decision-support chatbot among professionals in a marketing and sales context, addressing a gap in technology acceptance research by examining data-intensive decision environments that remain underexplored.
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China als KI-Retter? Europas Ausweg aus der US-Abhängigkeit

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By Jürgen Seitz Verified
| Focus+
Es bedurfte weder eines Hackerangriffs noch eines technischen Ausfalls. Eine Entscheidung in Washington genügte, und Nutzer ohne US-Staatsbürgerschaft verloren den Zugang zu Anthropics Spitzenmodellen Fable 5 und Mythos 5. Ob die Sperre Bestand hat und die Sicherheitsbedenken berechtigt waren, ist fast zweitrangig. Die Botschaft: Wer ein US-Modell mietet, verschafft sich keinen strategischen Vorteil, sondern nur ein politisch kündbares Abonnement. Für Europa klingt das wie eine Hiobsbotschaft.
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Evaluating the potential of agile branding: opportunities and challenges in the start-up context - Humanities and Social Sciences Communications

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By Michaela Pöhlmann, Jürgen Seitz Verified
| Nature Verified
Abstract The necessity for companies to adopt an agile brand management approach to maintain relevance and competitiveness in our dynamic and fast-moving world is a key finding of recent studies. Nevertheless, no study has yet investigated the potential and applicability of the concept of agile branding. Concurrently, start-ups are confronted with the challenge of high failure rates due to shortcomings in brand management.
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