On World Book Day in 2024 (April 23), LELECHA, a Mainland China milk tea brand, partnered with Yilin Press to launch a “Smoky Oolong” milk tea as a tribute to the prominent Chinese writer Lu Xun. However, the marketing campaign’s use of a customised, but recognisable artwork depiction of Lu Xun, ultimately led to a court finding of infringement of both the copyright and moral rights in the original artwork, with LELECHA ordered to pay damages and issue a public apology.