Nota del editor: El ganador del Premio Pulitzer Justin Davidson es el crítico de arquitectura y música clásica de la revista New York. Él adaptó este ensayo de su nuevo libro "Magnetic City: A Walking Companion to New York". Nueva York (CNN) - Mientras caminas por una acera del centro de Manhattan, con la vista encajonada entre torres de oficinas, es fácil olvidar que la ciudad de Nueva York está hecha principalmente de agua.
Where will we shop tomorrow? National chains contract, malls go quiet, and for more and more people “going shopping” means curling up in bed with a laptop. Amazon’s recent purchase of Whole Foods intimates that even supermarkets may one day go the way of blacksmiths and soda fountains. In New York, national trends make the leap from the spreadsheet to the sidewalk.
Nadia Sirota likes to lead from the middle. She plays the viola, the throaty in-between instrument that often gets lost in the orchestral hubbub â€” unless you hear it alone, in which case, she remarks, it â€œsounds like a man singing high or a woman singing low.â€? Star performers, even those who champion the music of their time, usually soak up more attention and money than the creators of the works they play. Sirota, though, has pretty much closed off that possibility.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".