Kacy Burdette

The new normal. That is what we keep hearing: the new normal of how we live, how we work, how we survive. For the past month, we at Adweek have been experiencing many of the same things most agencies and media organizations have been going through—canceled events, canceled photo shoots, canceled interviews, etc. In the process, we noticed that freelance photographers were getting hit particularly hard. For many of them, shoots such as these were their only means of income.

Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25. Lena Waithe is an advocate for creatives, adamant about finding and supporting new talent. Which is why, as I was planning our L.A. Brand Stars cover shoot, I knew we needed to work with a team that really meant something to her.

Lena Waithe is an advocate for creatives, adamant about finding and supporting new talent. Which is why, as I was planning our L.A. Brand Stars cover shoot, I knew we needed to work with a team that really meant something to her. I wanted to meld who I think she is as a person with the concept for the photo shoot—for her to look effortless, natural, elegant and not over-produced. To capture her strength and determination but still be intimate and candid.