By: Karen Williams| Guillermo del Toro for “The Perfect Pour”| Image: Patron A New Campaign Captures the Craft, Detail, and Artistry behind Every Drop of PATRÓN Tequila PATRÓN Tequila has teamed up with Academy Award-winning director Guillermo del Toro for a new short film called The Perfect Pour. The campaign centers on the idea that even the smallest actions, like pouring a drink, can tell a bigger story about dedication and detail.