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Karsten Weide on Muck Rack

Karsten Weide

Verified
San Francisco
As seen in: W Media Research, LinkedIn, Variety, International Data Corporation (IDC), MediaPost, The Current, Marketecture
AdTech influencer. Drive demand for your products with our articles, posts, infographics, videos, appearances. Custom research: competitive info, TAMs, surveys.
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Articles

OpenAI Wants Credit for an Ad Revolution. The Product Says Otherwise

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By Karsten Weide Verified
| Marketecture
Welcome to Marketecture! From time to time, we invite guest authors to weigh in with their unique insights on the media, marketing, and ad tech spaces. Today’s guest author, Karsten Weide, Principal and Chief Analyst at W Media Research, pressure-tests OpenAI’s ambitious ads roadmap. A BRIEF NOTE FROM OUR SPONSOR, AFFINITY SOLUTIONS Stop guessing who might convert. Target audiences based on real transaction data and predictive models to reach consumers with the highest likelihood to purchase.
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The 2026 upfronts: The brands have shown up for dinner. Now they want the bill.

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By Karsten Weide Verified
| The Current
Every May, Madison Avenue puts on its good shoes, flies to New York and pretends it’s still 1987. The upfronts — that grand annual ritual where media companies roll out the red carpet, trot out celebrities and beg advertisers to commit billions of dollars to content that hasn’t aired yet — are once again upon us. And this year, more than any year before it, the show is being run by people who didn’t grow up running ads on Gunsmoke. Welcome to the 2026 upfronts.
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Timing is power: How NewFronts beat linear TV to the budget table

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By Karsten Weide Verified
| The Current
For decades, the advertising calendar has operated like a feudal hierarchy: The TV networks hold court in May during the upfronts, brands and agencies bow accordingly and digital media politely waits in the wings. Not anymore. For the first time, the IAB NewFronts took place in March, pulled forward from its traditional late April slot, positioning digital video squarely ahead of the traditional TV upfronts in May.
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