For our second course, we’ve all heard that strong branding is key to success. But each of our panel of culinary pros has gone a step further, developing a unique personal style that reflects her work. We discuss the importance of aesthetic consistency in a cutthroat field. And for our third course, we examine society’s psychological struggle with sugar. While ‘clean eating’ dominates Instagram feeds, indulgent desserts are selling like hotcakes.
We kick off Episode 32 talking the new face of cider. The industry is growing at an astronomical rate, boosted by national legislation that encourages experimentation in the field. Next, what's the purpose of professional taste testing ... and is it BS? Recent research indicates that even the most esteemed professionals are inconsistent in their preferences, more receptive to contextual cues than their sensory receptors.
Next, what’s the purpose of professional taste testing … and is it BS? Recent research indicates that even the most esteemed professionals are inconsistent in their preferences, more receptive to contextual cues than their sensory receptors. And for our third course, philanthropic organizations lean heavily upon charity from the beverage industry for their fundraisers, especially this time of year. How can struggling small business owners respond gracefully to the nonstop requests?
Before you consider going on that pre- or post-holiday cleanse, remember this: John Parducci lived to be 96. Bob Mondavi lived to be 94. Ernest Gallo? 97. Peter Mondavi? 101. Lou Foppiano also lived to be 101. Did those guys cleanse? I think not.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".