It’s the year of the horse, and it’s pretty much anyone’s guess what that means for the year ahead, but it is a perfectly nifty device to hang an editorial on. There are the obvious associations. Horses are strong, they work hard, they have lots of energy, and they can be stubborn or committed depending on what you think of their plans.
13 hours is enough for one workdayThe French, bless them, have decreed that work ends when workers leave the office. In a deal negotiated between employer federations and unions, workers can feel free to ignore emails from their bosses that come in after hours, and employers are being asked to take steps to enforce the rules. For instance, workers may be given separate phones or computers for work, which can be switched off.
My mom figures everyone who works in the high-tech industry must know each other. She’ll ask if I know Julia O’Conner’s daughter, “She works in computers out there.” I don’t even know Julia O’Conner, but my mom sees the hightech industry as a monolithic group of people working in California who speak a foreign language. Now is the time of year when we see the tribes sorting themselves out. In this increasingly large population, there are discrete groups that just glancingly intersect each other.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".