Get 15,000 HR professionals in a room together and you might be surprised to find out what their biggest concern is. It isn’t about how to address rising healthcare costs — which for years has been the No. 1 pain point. It isn’t a talent shortage, or keeping up with the latest technologies. It isn’t about ongoing health reform legislation — despite the latest Senate bill just dropping.
Every employer knows that explaining benefits to employees is a vital task. But what many don’t know is how to have that conversation with a workforce that finds the subject matter dull, overwhelming and difficult to understand. That’s the challenge many benefits managers are facing daily, said Karl Ahlrichs, a consultant at Indianapolis-based Gregory & Appel Insurance, during a session last week at the Society for Human Resource Management’s annual conference in New Orleans.
It wasn’t long ago that career development was a workplace nice-to-do. Now, it’s no longer even a need-to-do, but a “non-negotiable survival strategy” for employers. The perk is growing in popularity and importance because it’s essential in driving employee engagement, Julie Winkle Giulioni, cofounder and principal of consulting and instructional design firm DesignArounds, said this week at the Society for Human Resource Management’s annual conference in New Orleans.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".