It’s happened to every founding CEO. You’re in a meeting — with fellow founders, potential partners, VCs, or even just friends — and you’re asked that simple question that often feels like the hardest one:Cue, awkward pause. Where do you go from there? As a CEO, I have to answer a lot of tough questions: What’s our 5- and 10-year vision? Where do we hire next? Should we focus on existing products, or launch our next one? But for the open-ended “How are things going?” there’s no perfect answer.
I still remember the moment I had that sinking feeling that something was wrong with me. I was sitting on a scratched-up black futon in my small, shared apartment in Manhattan, a few years into my so-called career. Already, I’d covered a lot of ground: I started in international relations, initially dreaming of a career in the foreign service, when I started working at the US Embassy in Cyprus.
Do some digging to understand what you should be making. Research benchmarks for your current salary, making sure to check things like years of experience, geographic location, and specialized skills or degrees. Salaries depend a lot on these factors and in some cases could be the reason your coworker is getting paid more than you are. Salary negotiations stressing you out?
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Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".