Kayla Brown

A few weeks back, I was having lunch with a friend. Eventually (inevitably, really), the conversation shifted to our ongoing experiments in the world of artificial intelligence. Knowing what I do for a living, she confided that she’d recently used AI for an ad-hoc market research project. At first, everything looked exactly as it should. Better, even.

Ferrero, known for Nutella and Kinder, is buying WK Kellogg’s cereal business for $2.7 billion. That means they’ll now sell products for breakfast, snacks, and dessert. All day long. If you work in procurement for retail, it means that this deal gives Ferrero more control over what goes on your shelves. They’re no longer just a chocolate company: they’re becoming a one-stop supplier for multiple food categories.

Today, only one out of 6 food companies sets targets and reports progress on their Scope 1 & 2 emissions. Unless they accelerate their efforts, more than half of those companies will miss their targeted -50% near-term reduction by 2030. The data is here. It is now easier to gain access to it. It is also more comparable and of higher quality. Food companies need to speed up their efforts now by using all the data available to uncover areas of improvements.