Here you are, conference planner of the decade, at the event center, zero dark thirty, getting ready to rock and roll. Set-up will launch as soon as your core team hits the ground at 5:30 am and the first thing any good event planning squad needs is WiFi access. The only problem is, you lost the little scrap of paper that your conference services contact handed you when you arrived the day before. WTF. You can’t figure out where in the hell you stuck that thing.
The event biz is kind of like the mafia… once you’re in, you never really get out. After a decade in media/communications, seven years of which were dedicated to the events industry, in early 2012, I decided to leave that world to pursue a new direction in life. And I’ve found myself in and out of planning ever since, serving mainly on a volunteer basis for local church and community events.
A long, long time ago, in a galaxy not that far away, the trailer for Star Wars Episode 1: The Phantom Menace opened with the promise that “every generation has a legend”. Although it was not ultimately the film many fans were looking for, that trailer was very well received and – after Lucasfilm responded to fan demand and made it available online – it inadvertently ushered in a new era of online trailer viewing and audience commentary.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".