Whether it’s checkers or Call of Duty, people by nature love games. It’s no surprise, then, that the gamification market has erupted, expecting to become a $5.5 billion industry by 2018. With such a lucrative market, it’s no wonder gamification has become such an integral part of event management. There is a common notion that event gamification is limited to apps and interactive kiosks. Gamification is actually much broader and also includes non-digital forms of games.
2005 was a pretty rough year. We had Hurricanes Katrina and Rita, and eleven Asian countries were just starting to recover from the Tsunami. There were some bright spots though. Gwen Stefani had the number two song of the year with Hollaback Girl, Green Day hit with Wake Me Up When September Ends and your new website was spectacular… Amazing even. Fast forward 11 years and here we are. And there is your website. It is looking a little wrinkly, a little old, and it kinda is smelling like moth balls.
Event apps have been around for a number of years, and will likely be part of the meeting and event industry for the foreseeable future. But how does a company stay relevant and competitive in a saturated market, where one must not only keep up with technology but stay ahead of it? Enter Attendify, a five-year old app development company that gravitated toward event apps after finding that event planners had a common need for certain features and capabilities that were not being met.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".