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Kelli Matthews on Muck Rack

Kelli Matthews

  • Founder and Managing Director, Verve Northwest Communications
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As seen in: Forbes, Yahoo Finance, Quartz, The Conversation, International Business Times (U.S.), CNA (Channel NewsAsia), Seattle PI, Bizcommunity, Missoulian, Idaho Press and
Teaching prof at @uosojc. Thinker-abouter of sports & related issues, themes & trends.

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Articles

NWSA Hiring an Executive Director

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By Kelli Matthews
NWSA is seeking its next Executive Director, a leader ready to step into one of the most consequential roles in wildland fire. Download the job announcement here. Private contractors are a critical part of America’s wildfire response, and yet this industry continues to fight for the recognition it has earned. NWSA’s 300+ member companies across 26 states show up with trained crews, specialized equipment, and NWCG-compliant standards every time, without hesitation.
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Welcome Letter from New NWSA Board President Jess Wills

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By Kelli Matthews
Dear NWSA Members, I am honored to step into the role of President of the National Wildfire Suppression Association, and I want to begin by offering my sincere thanks to Claren Nilsson for her dedicated service as President. Claren’s leadership, professionalism, and steady guidance strengthened this association during a period of significant operational and policy complexity. On behalf of the entire membership, thank you, Claren, for your time, commitment, and lasting contributions to NWSA.
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Safety, Professionalism, and Compliance: The Baseline That Protects Everyone on the Fireline

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By Kelli Matthews
When fire seasons stretch longer and incidents grow more complex, the temptation is to fill resource gaps with “any crew at any price.” That is a mistake. Lives depend on verified training, lawful hiring, and meaningful performance oversight. Unvetted crews and undocumented hiring create unacceptable safety and liability risks—not just for the people on the line, but for the communities we serve and the agencies we support. NWSA’s position is clear: professionalism saves lives.
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