Kelli Matthews on Muck Rack

Kelli Matthews

  • Founder and Managing Director, Verve Northwest Communications
Eugene
As seen in: Forbes, Yahoo Finance, Quartz, The Conversation, International Business Times (U.S.), CNA (Channel NewsAsia), Seattle PI, Bizcommunity, Missoulian, Idaho Press and
Teaching prof at @uosojc. Thinker-abouter of sports & related issues, themes & trends.

Get in touch with Kelli

Contact Kelli, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Articles

NWSA Hiring an Executive Director

|
By Kelli Matthews
NWSA is seeking its next Executive Director, a leader ready to step into one of the most consequential roles in wildland fire. Download the job announcement here. Private contractors are a critical part of America’s wildfire response, and yet this industry continues to fight for the recognition it has earned. NWSA’s 300+ member companies across 26 states show up with trained crews, specialized equipment, and NWCG-compliant standards every time, without hesitation.
Open in Who Shared Issue with article?

Welcome Letter from New NWSA Board President Jess Wills

|
By Kelli Matthews
Dear NWSA Members, I am honored to step into the role of President of the National Wildfire Suppression Association, and I want to begin by offering my sincere thanks to Claren Nilsson for her dedicated service as President. Claren’s leadership, professionalism, and steady guidance strengthened this association during a period of significant operational and policy complexity. On behalf of the entire membership, thank you, Claren, for your time, commitment, and lasting contributions to NWSA.
Open in Who Shared Issue with article?

Safety, Professionalism, and Compliance: The Baseline That Protects Everyone on the Fireline

|
By Kelli Matthews
When fire seasons stretch longer and incidents grow more complex, the temptation is to fill resource gaps with “any crew at any price.” That is a mistake. Lives depend on verified training, lawful hiring, and meaningful performance oversight. Unvetted crews and undocumented hiring create unacceptable safety and liability risks—not just for the people on the line, but for the communities we serve and the agencies we support. NWSA’s position is clear: professionalism saves lives.
Open in Who Shared Issue with article?
See all 24 articles
 •  Privacy  •  Terms  •  Security and Legal  •   •   •   • 

© 2026 Muck Rack

SOC 2® Certified