Kellie E. Smith

Match funding allows charities or their fundraisers to double their donations, helping them reach their target quicker. It incentivises the public to give, knowing that whatever they donate will be matched. For corporates, it can help to increase employee engagement and boost their brand and public relations. For funders it’s an opportunity to leverage their own capital to inspire a community or grassroots response to a local charity. Match funding is a win-win for everybody. What is match funding?

Finance departments have a vital role to play in shaping their charity’s long-term strategy. Yet many finance teams and leaders find themselves spending the majority of their time on processing work, with one month-end close rolling straight into the next, leaving little room for the analysis and advice that trustees and leadership need. This guide explores how automation can help change that - freeing up capacity, strengthening governance and providing real-time financial insight.

Welcome to the new podcast from Charity Digital: The Charity Digital Agenda! Every month we’ll be interviewing charity professionals and digital experts to find out what technology they value and what they have learned in their digital work. In this episode, Laura (Charity Digital’s Content Manager) is joined by Alice Kershaw, Head of Digital Transformation at The Wildlife Trusts.