Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Kelly Thacker
Meet Composer, the AI marketing agent that helps you build better customer relationships
Starting today, Composer is now available to every Klaviyo customer. It is an AI marketing agent that knows your business, helps you find what needs attention, decides what to do next, and gets the work done. Composer applies 15 years of Klaviyo marketing expertise, drawing on what we've learned from hundreds of thousands of brands. It understands the full journey of every one of your customers, and it proactively does the work to help you grow.
Build the campaign, resolve the ticket, turn social engagement into growth: Klaviyo's AI agents take on more of the work
For years, "AI in your marketing stack" mostly meant a tool that suggested a segment or predicted what a customer might buy. Useful, but you were still the one doing the work: writing the brief, drafting the copy for each channel, lining up the timing, and answering the same "where's my order" question for the hundredth time. This quarter, that changes for Klaviyo customers. Now, Composer builds the campaign. Customer Agent resolves the ticket.
Custom Skills for Customer Agent are here: build the AI workflows your brand needs
Today, Klaviyo is launching Custom Skills for Customer Agent , which lets any brand build entirely new AI agent workflows for their specific use cases, in natural language and without engineers. We know that the AI agent landscape has a control problem. VentureBeat research from Q1 2026 found that 72% of organizations claim two or more "primary" AI platforms, and most haven't built the governance, guardrails, or accountability structures to manage any of them well.
Klaviyo just shipped its biggest AI release yet. Here’s what it means for your brand.
For years, marketing technology asked you to do more. More campaigns. More A/B tests. More channels. More segmentation. And for the most part, “more” meant more hours from your team, more tools duct-taped together, and more manual work disguised as “automation.” That era is ending. Klaviyo's newest release of tools and features introduces the next generation of AI agents built to actually do the work of marketing and customer service, not just suggest what you should do next.
WhatsApp, RCS, & More
Think back for a moment. You used to carry a paper map for directions. A flip phone to call a friend. A camera for photos. A laptop for email. A planner to track your week. Everything worked…until it didn’t. It’s not that any one tool was broken. It’s that they weren’t built to work together. You didn’t realize what was missing until it all came together with the launch of the smartphone. It wasn’t just convenience—it was connected context. Today, B2C marketing is facing that same inflection point.
No One Understands Your Charts — Here's How To Change That
Charts are the language of business, used every day at all levels to convey information. But too often, they’re an incomprehensible mashup of pies, bars, gauges, dots and lines that leaves the reader no more informed about the topic at hand. The good news is it’s almost certainly not your fault — it’s the charts themselves.
Your Employees Need a Common Vocabulary — A Good Taxonomy Helps
In a recent conversation with my retired cousin, I noticed she still referred to tech companies as “dot-coms.” It’s a common perception, but the industry has moved beyond websites to apps, devices, the cloud, and more. The umbrella term has moved to “tech,” short for technology. She hasn’t used “dot-com” since. While my cousin quickly adjusted and added “tech” to her lexicon, I noticed how many of us on Salesforce’s marketing and sales teams aren’t as nimble.
Economy Got You Down? These Strategies Can Help Your Business Stay Resilient
Businesses are facing strong economic headwinds this year. To help weather the twin storms of inflation and an unpredictable supply chain, leaders are adopting new tactics to stay resilient. These days, their strategies are focused on data and automation. We surveyed 4,000 commerce leaders and analyzed data from 1 billion buyers to find out how businesses are succeeding in a shifting market where teams are asked to do more with less.
Doing More With Less This Holiday Season? AI Retail Merchandising Can Help
As retailers jumpstart preparations for this year’s peak shopping season, they face a trifecta of holiday humbugs: inflation, supply chain issues, and a labor shortage. The good news? With artificial intelligence (AI), businesses can increase revenue, save time, and improve the shopping experience. As businesses do more with less in this economy, AI is the gift that keeps on giving. This works especially well in retail merchandising.
Your Shopping Experience Is Changing — These Award Winners Are Making It Happen
The past two years have been a game changer for commerce. During that time, global same-site sales rose 44% for B2C businesses and 95% for B2B brands. The momentum continues: according to new Salesforce commerce research, 69% of surveyed leaders are investing in new digital channels. As supply chain issues and operating costs rise across industries amid a changing technology landscape, connecting with your customers is harder than ever.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Kelly
Contact Kelly, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack