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Michelle Grant on Muck Rack

Michelle Grant

Chicago
As seen in: LinkedIn, Forbes, News.com.au, Observer, GlobeNewswire, The Daily Telegraph, Skift, EIN News, Retail Dive, The Mercury (Tasmania) and
Tracks trends in the retail & consumer goods industries. Global Head of Consumer Industries Go-To-Market at @SAP. All opinions are my own.

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Articles

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By Michelle Grant, Steve Hutt
| eCommerce Fastlane Blog
Key Takeaways Back-to-school is a data exercise, not a creative exercise. Two thirds of shoppers had already started buying by early July last year. Segment by school calendar, purchase history, and lifecycle stage to reach them with relevant messages before the window closes. Use the season to reactivate lapsed customers.
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Back to School Campaigns: Four Ideas Built on Data, Not Discounts

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By Michelle Grant
| emarsys.com
Key Takeaways Back-to-school is a data exercise, not a creative exercise. Two thirds of shoppers had already started buying by early July last year. Segment by school calendar, purchase history, and lifecycle stage to reach them with relevant messages before the window closes. Use the season to reactivate lapsed customers.
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AN ENTREPRENEUR’S WAY TO MAINTAIN WELLNESS

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By Michelle Grant
| Spotlight Magazine (Hamptons, NY) Verified
For those of us constantly on the go, it can be tough to focus on personal health and wellness. The founder and CEO of GORGIE is here to spill her can’t-miss tips and tricks for living your best life as a business owner. As an entrepreneur, finding balance between work and wellness can be challenging, but over the years I’ve developed a routine that helps me stay grounded and energized.
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