Kendra Barnett
Verified
(She/Her)
As seen in:
Adweek,
MSN,
Yahoo Entertainment,
Yahoo Finance,
Flipboard,
Yahoo Sports,
Yahoo,
The Drum,
TVNewsCheck,
4A's,
Cannabis Culture
and
Covers:
Big tech, media, adtech, advertising, emerging tech, AI, data protection, data privacy, tech policy, tech ethics, regulation, brands
Senior tech reporter @Adweek. In another life, poet & Pushcart Prize-nominated essayist. Armchair philosopher. Send tips via Signal: kendra.16
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Kendra Barnett’s Biography
Read Full Bio →Kendra Barnett is a senior tech reporter at Adweek based in New York, where she covers adtech, platforms and big tech. She previously served as associate editor of The Drum, where she helmed the publication's coverage on media, platforms and adtech. She has a special interest in tech ethics and regulation.
Prior to joining The Drum, she spent a number of years working in the digital marketing space as an editorial lead and copywriter — and enjoyed a brief stint as an English teacher in Japan.
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Articles
The Trade Desk Sheds 15% of Staff on Heels of Lackluster Q2 Showing
The shakeup arrives a month after the adtech company posted its slowest revenue growth rate since the early days of the Covid pandemic ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Demand-side platform The Trade Desk is trimming its global headcount by 15%, CEO Jeff Green told staffers Thursday.
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals in advertising and media. Sign up for it here. Welcome back to AI, Tech & Money.
Google won't be forced to break up adtech biz, even after monopoly ruling
Google will not be required to divest key parts of its advertising business, even after a federal court ruled that the tech company operated illegal monopolies in the publisher ad server and ad exchange markets.
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