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Kendra Barnett on Muck Rack

Kendra Barnett

Verified
(She/Her)
  • Senior Tech Reporter, Adweek
New York
As seen in: Adweek, MSN, Yahoo Entertainment, Yahoo Finance, Flipboard, Yahoo Sports, Yahoo, The Drum, TVNewsCheck, 4A's, Cannabis Culture and
Covers:  Big tech, media, adtech, advertising, emerging tech, AI, data protection, data privacy, tech policy, tech ethics, regulation, brands
Senior tech reporter @Adweek. In another life, poet & Pushcart Prize-nominated essayist. Armchair philosopher. Send tips via Signal: kendra.16

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Kendra Barnett’s Biography

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Kendra Barnett is a senior tech reporter at Adweek based in New York, where she covers adtech, platforms and big tech. She previously served as associate editor of The Drum, where she helmed the publication's coverage on media, platforms and adtech. She has a special interest in tech ethics and regulation.

Prior to joining The Drum, she spent a number of years working in the digital marketing space as an editorial lead and copywriter — and enjoyed a brief stint as an English teacher in Japan.

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Articles

OpenAI Borrows Google’s Playbook and Crashes the GEO Party

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By Kendra Barnett Verified
| Adweek Verified
A version of this story was originally published in AI, Tech & Money, a free weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals in advertising and media. Sign up here. Welcome back to AI, Tech & Money. I’m ADWEEK’s senior tech reporter, Kendra Barnett, writing from New York.
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OpenAI Borrows Google's Playbook and Crashes the GEO Party OpenAI Borrows Google's Playbook and Crashes the GEO Party Briefly

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By Kendra Barnett Verified
| Briefly.co
Tech industry fromAdweek 12 Nov 2026 Nvidia CEO Jensen Huang faced reports of two extramarital affairs, including one involving an alleged Chinese spy, sparking widespread online backlash. Reports claim Jensen Huang had two extramarital affairs: one with an alleged Chinese spy and another with a subordinate. The news is described as dominating conversations on X and in group chats. The situation is framed as a “spectacular downfall” of Huang, implying significant reputational damage.
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X Previews Labels That Tell Users Why Its AI System Flagged Their Posts

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By Kendra Barnett Verified
| Adweek Verified
X’s AI-powered content moderation system once mistakenly labeled a post featuring an image of a SpaceX rocket launch as “adult content.” No one, including the author of the post, could see why. That’s the problem Michael O’Herlihy, a Twitter veteran who recently rejoined X as head of safety, wants to fix. In the future, X’s content moderation systems may show their decisioning process, he suggested at the Brand & AI Safety Summit in New York on Tuesday (Nov. 10).
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