What’s your per acre equipment investment? Have you ever calculated it? A huge variation exists from one farm to the next and if you’re on the high side, it means your fixed costs are also high. With the commonly used financial ratios, such as working capital and debt to equity, there are generally accepted benchmarks for what’s healthy and what’s worrisome. With farm equipment investment per acre, it isn’t as clear cut.
Everything was going well. It was the second tank with the sprayer on this particular field and the booms were unfolding normally. Suddenly, I caught the glimpse of a bright yellow flash and felt a minor jolt. Horrified, I quickly reversed the boom fold and moved the sprayer to a different spot. How could I have made such a critical error? I’ve owned that particular quarter for about 25 years and before that it had been rented by my father for decades.
Consumers are always right, even when their views make no sense at all. Among farmers, there’s a growing tendency to despise the nonsensical opinions that are gaining strength among consumers, but maybe we should just pity them for all the conflicting information they receive. A couple years ago, this issue was called social licence. Agriculture needed to earn a licence from society to operate.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".