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Kevin Indig

As seen in: Forbes, Medium, MSN, Substack, Search Engine Land, Business 2 Community, Search Engine Journal, Search Engine Watch, T3n Digital Pioneers, G2 and
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Articles

What makes a good listicle?

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By Kevin Indig
| Search Engine Land Verified
How do you write a listicle that performs well in classic and AI Search? In last week’s Memo, I dug deep into 5.3 million search results to see if Google demoted listicles. Quick recap: Listicles are still everywhere. At least one true listicle appeared in the top 10 SERP results for 55.1% of the 60,000 queries analyzed, and in the top 3 for 32.3%. Query intent is the biggest lever. Google shows 5.3x more listicles when the query explicitly asks for a set of options. No universal demotion.
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Has Google demoted listicles?

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By Kevin Indig
| Search Engine Land Verified
Aren’t listicles dead? Brands have been writing self-serving listicles as a classic SEO play for years, and many have ramped up production at the start of AI Search due to their outsized influence on citations. But over the last 12 months, we’ve seen growing evidence that the tactic of editorial “best of” or roundup pages has run its course.
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Slop antibodies: The link between AI slop, watermarking, and commodity content

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By Kevin Indig
| Search Engine Land Verified
Most comments on my LinkedIn posts look like this lately: Slop. Of course. Viruses have no metabolism of their own and need a host to reproduce. Slop comments regurgitate back to me what I wrote (the host) with zero value. My desire to be on LinkedIn is getting closer to dentist-visit level ever since the platform enabled and encouraged the use of AI. But LinkedIn is seeing the problem.
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