Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Kurt Kaufer
Spotify Leaves IAB, GroupM Reclassifies YouTube, & More.
Spotify is no longer a member of the IAB According to Podnews reporting, Spotify has quietly ended their IAB membership and has not recertified, meaning Megaphone, Chartable, and Spotify for Podcasters have been removed from the published list of compliant companies for podcast measurement. All at a time when agencies, advertisers, and holding companies commonly demand IAB certification. In addition to the Spotify announcement, hosting service Podbean has also been removed from the Tech Lab list.
Podcast Advertising & Social Media Advertising
Introduction If there is one thing that the marketing and media industry can all agree upon, it is that change is inevitable and often rapid. There are more platforms, devices, ad units and data sources than ever before. There is more and more time spent with content and media; and brands are looking for ways to not only maximize the impact of each media channel they invest in but also find synergies between channels.
Podcast Advertising Types & Examples
Breaking Down the Types of Podcast Ads in 2023 with Examples In the debate between which is better – host live-read ads that are permanently embedded into the show or pre-produced (host read or voiced over) ads that are likely bought programmatically and dynamically inserted – Ad Results Media believes they are both critical components within your overall media mix. They work to augment one another’s inherent strengths and deliver even greater results when run in tandem.
From Ear to Wallet: Measuring the Incrementality of Podcast Advertising
We have all heard about the astounding growth currently being experienced by the podcast industry – more listeners, more time spent, and more ad dollars. With such incredible growth comes the need for additional accountability.
Dynamic Podcast Ads: Everything You Need to Know
Introduction to Dynamic Ad Insertion (DAI) Dynamic Ad Insertion is the practice of inserting and serving ads into a podcast leveraging ad tools. The tools allow you to target a specific audience, geo, time of day, and more. These ads are not placed on a “fixed position” basis and can appear in any inventory that meets the campaign criteria. This method of buying ads enables brands to efficiently buy a wide array of inventory that will expose their target audience to their ad creative.
How to calculate the ROI of employee development
While historically the term “growth” has mostly been associated with sales and marketing activities outside of our agency, my role as Chief Growth Officer at Ad Results Media has also included fostering the growth of our most important business driver: our people.
How To Build Your Sonic Brand With Podcast Advertising
You probably still remember some catchy jingles from long-ago radio ads for car dealerships or grocery stores. Sonic branding has a rich history, but according to market research firm Ipsos, fewer than 10% of brand assets use audio cues, despite the fact that audio proves much more effective than visual cues when it comes to brand recall, brand connection and purchase intent. One fast-growing audio channel that is gaining traction in this space is podcast advertising.
No Cookies? No Problem. Futureproof Your Brand With Creator Marketing
GDPR. CCPA. The era of third-party ad targeting is coming to an end. Digital advertising is getting a makeover and cutting out cookies is how they’re trimming the fat. The marketing industry has been figuring out ways to still target and influence consumers while implementing stringent new privacy standards both in the U.S. and abroad.
Radio Advertising: Is it Still Effective? 2022 Statistics
News & Insights Intro to Radio Advertising With all the marketplace buzz about podcasts and streaming music services like Spotify, Apple Music, and Pandora, it’s easy to underestimate the power and effectiveness of AM/FM Radio. However, those perceptions are much different than the realities of AM/FM radio usage, ad penetration, and ad effectiveness.
Why Audio Advertising Has Transformed Brand Safety for the Better
Ad Results Media sat down with three industry experts to discuss brand safety in the audio space and get their advice on how best to navigate the present and future. Our panel included John Montgomery, EVP of global brand safety at GroupM; Marshall Williams, the CEO of Ad Results Media; and Mainardo de Nardis, the former CEO of OMD Worldwide and current board member and advisor at Ad Results Media.
How to Find and Contact YouTube Advertisers to Promote Your Brand
How to Find and Work with YouTube Influencers in 2022 Everywhere you turn, brands and advertising gurus are talking about how essential it is for marketers to incorporate influencers and creators into their channel mix. For some marketers, that is easier said than done. While there have been great strides in advancing the practice of influencer marketing through technology, influencer networks, and social platform enhancements - it is still a bit of the wild wild west out there.
Podcast Advertising: Is it Effective? 2023 Statistics
Highlighting the Effectiveness of Podcast Advertisements in 2023 Weekly audio listening has hit an all-time high, with 200M Americans tuning in every week and 214M monthly*. Along with this increased reach, they also added an additional 1 hour of listening time. The average time spent listening continued to grow in 2022, with a 20% increase in downloads. The average download hours per listener per week has also increased by more than one hour from 2.7 hours in 2021 to 3.8 hours in 2022.
Council Post: Podcast Advertising For DTC Marketers: Why It Works, And How To Get Started
Partner and CMO at Ad Results Media, a trailblazer in the audio industry, leading in branded audio-driven advertising. getty When you look at the top spenders in podcast advertising, brands like HelloFresh and Stamps.com are on the list. These brands have something in common, aside from advertising on podcasts: They have a direct-to-consumer business model. Podcast advertising is truly one of the media industry's best open secrets, and it can be a high-performance channel for DTC brands.
3 ways to maximize podcast advertising
A guide on how to combine data and creativity to pump up podcast promo success. As more advertisers look to optimize their media mix against marketing channels they know will deliver measurable business impact, they are exploring new opportunities.
3 ways to maximize podcast advertising
A guide on how to combine data and creativity to pump up podcast promo success. As more advertisers look to optimize their media mix against marketing channels they know will deliver measurable business impact, they are exploring new opportunities.
The Ultimate Quick-Start Guide To Podcast Advertising
by Kurt Kaufer , 6 minutes ago The following was previously published in an earlier edition of Marketing Insider. As more and more advertisers look to optimize their media mix against marketing channels they know will deliver measurable business impact, they are looking to explore new opportunities while mitigating any risk of decreased efficiency.
Council Post: Who Listens To Podcasts (And How Can You Reach Them)?
Partner and CMO at Ad Results Media, a trailblazer in the audio industry, leading in branded personality-driven advertising. getty According to Edison Research's Infinite Dial 2021 report that was released in March, monthly U.S. podcast listenership grew to an astounding 116 million people.
The Ultimate Quick-Start Guide To Podcast Advertising
by Kurt Kaufer , 6 minutes ago As more and more advertisers look to optimize their media mix against marketing channels they know will deliver measurable business impact, they are looking to explore new opportunities while mitigating any risk of decreased efficiency.
Council Post: Four Ways To Measure The Success Of Podcast Advertising
Partner and CMO at Ad Results Media, a trailblazer in the audio industry, leading in branded personality-driven advertising. getty As consumer behavior and media consumption continue to evolve, especially as Covid-19 has made all our lives a little more virtual, it's critical for marketers to keep pace with these changes and advertise where their consumers spend their time.
Predictions For The Future Of Audio In 2021
Partner and CMO at Ad Results Media, a trailblazer in the audio industry, leading in branded personality-driven advertising. getty If 2020 has taught us anything, it's that no one can predict the future. But as we close out this year and look ahead to what will hopefully be a brighter and better 2021, I can't help but imagine what this new year will hold for the audio industry.
State of Podcasting Amid COVID-19 Webinar
It was a star-studded panel of industry experts that included our CEO Marshall Williams, Tom Webster SVP, Edison Research, Strategy and Marketing, Deirdre Lester CRO, Barstool Sports, Anya Grundmann SVP, NPR Podcasting and Program Innovation and Stephen Dubner Journalist and Host of the Popular Freakonomics podcast. To view full webinar click here Access Password: adresultsmedia1! - Key Takeaways: - Reach has remained the same.
What It Takes To Create A Successful Podcast
So you want to get into podcasting? By now, you’ve probably had a few friends launch their own podcasts and read a handful of articles on what it really takes to start a successful podcast. Our company has bought roughly a half a billion dollars' worth of podcast ads over the last decade. We know a thing or two about what makes a podcast special. Here's what we've learned. Find Value In Your Material Make sure your content is valuable and that it brings something unique to your audience.
Podcast Advertising Trend Predictions For 2020
After more than 20 years in the audio advertising industry, we are always asking "what comes next?" As one of the first U.S.-based agencies to combine influencer and audio advertising through podcasts, radio, streaming audio and YouTube, we have had to adapt in order to stay relevant and successful in the rapidly expanding podcast industry. Heading into 2020, here are three trends leading exponential growth in the new year. Big brands will continue to enter the space.
Ad Results is back #OnTheMic at Harvard
Ad Results is back #OnTheMic at Harvard Podcast Advertising This time Ad Results Media is #OnTheMic “Demystifying the Podcast Ecosystem” at Harvard Divinity School for their Sound Education conference. We’re prepping for Harvard, are you? Test your own knowledge on all things podcasts, Harvard and Boston by taking our quiz.
AD Results Media Joins Global Podcast Festival
AD Results Media Joins Global Podcast Festival Radio & Podcast Advertising We’re excited to announce that Ad Results Media’s very own Marshall Williams (CEO and Partner) and Lisa Jacobs (Account Director) will both be speaking on panels at this year’s Podcast Movement. They will join 3,000 podcasters from around the world in Orlando, Florida for four days of workshops, panels, keynotes, parties, trade shows and more.
Good Is The Killer Of Great: Evaluating Your Agency Partners
What is the definition of “ethos”? Per Merriam-Webster, it’s: “The distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution.” Translated across the professional spectrum, it can be considered the core operating principle of any given company. An ethos can offer a tangible viewpoint into a business’s approach to revenue generation, operating integrity, personnel development and client partnerships.
A Survival Guide For Podcast Advertising
Marketers are becoming part-time marketing and advertising strategists, economists, analysts, developers, UX/UI managers, customer acquisition channel experts and more. In a role that has become exponentially more complex, it feels like we’re all just surviving the day by putting out the next fire or making one more decision based on convoluted data and information. To that, I feel every marketer could use a survival guide when it comes to podcast advertising.
Reaching The 'Unreachable' Audience With Podcast Advertising
It’s no secret that millennials and Gen Xers are continuously redefining media consumption behavior, so much so that they are often unreachable. According to The Wharton University of Pennsylvania and Hearts & Science’s latest report, “unreachables” are made up by a growing audience of millennials and Gen Xers who simply aren’t trackedby today’s standard of TV and can't be evaluated for marketing efforts.
The Podcast Ad Playbook: Baked-In Versus Dynamic Insertion Ads Explained
The evolution of podcasting in 2017 has been swift and meaningful. We’ve seen the rapid development and proliferation of new content and changes in the way ads are priced and bought as the industry matures. We've seen large investments in podcast networks and platforms and technology advancements such as the rise of dynamic insertion platforms.
Special Delivery: Crafting The Perfect Podcast Ad
The blueprints for ads have always appeared to be somewhat formulaic in nature: Come up with a catchy tagline, make it memorable, use a persuasive technique, communicate a call to action, sell the product. Simple, right? Not so much. The proliferation of content and the way people consume, digest and engage with it has gone through an unprecedented evolution over the last few years.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Kurt
Contact Kurt, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack